Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Paul W. Cooper

Grandville,MI

Summary

Experienced sales professional in the apparel and promotional goods industry. Excelling in customer relationship management and lead development by listening to clients, asking questions along with consistent communication and follow up. Proven track record of increasing sales by sticking to and following those four actions items. Recognized for having a high standard for client service and satisfaction with projects being completed on time, correct and with high quality.

Overview

27
27
years of professional experience

Work History

Sales Representative / Account Manager

WM Uniform / Wildman Business Group
Holland, MI
09.2022 - Current

· Over 3.5 years experience in the Apparel and Promotional Goods industry working from a client sales and relationship development perspective.

· Highest production of apparel sales in the company for 2023, 2024 & 2025.

· Extensive experience in managing a current client book of business with an emphasis of maintaining and developing the relationships for consistent business growth.

· Currently managing 172 customer accounts with a highly concentrated communication effort on the top 20%. Consistent high touch communication with these clients.

· My client base is multitude of diversified industries including Manufacturing, Automotive, Education, Culinary, Healthcare and Transportation including Airports and public transport.

· Extensive experience in outside sales calling for new business development and new client relationships. Major efforts on consistent territory calling with routine follow up managed by customer database.

· Goal driven for setting up a number of appointments for new potential clients as well as setting up routine appointments for existing clients.

· Preparing for appointments with an intense focus on listening to customers' wishes or needs and asking solution based questions.

· Experience in delivering presentations and product demonstrations on different apparel lines. Including workwear, outerwear, corporate and business attire.

· Strong product knowledge background on apparel lines. Able answer customer inquiries on product features and benefits as well as services offered.

· Experience in Project management for large corporation events including year long company anniversary, employee appreciation and end of year celebrations.

· Developed relationships with outside vendors to in order to collaborate on large projects to ensure the timely delivery.

· Focused on inside partners communication for successful completion of order and projects.

· I have a high standard for anything that is being completed for my clients to be on time, correct and of high quality. I pay attention to the clients details and have an expectation for things to completed with that same level of integrity.

· Experience in pricing contract negotiations that is focused on maximizing profits or potential profits. I have negotiated prices for large projects for many clients which includes vendor price negotiations.

· Experience in developing and building custom webstores for clients and large companies to use for purchasing apparel.

· Experience in artwork set up including different file types, thread colors, pantone colors.

· Experience in multiple artwork decoration methods for both apparel and promotions items.

· Experience with Deco Network

· Experience with Antera Platform

Mortgage Sales Originator

Fifth Third Bank
Grand Rapids, MI
11.2013 - 09.2022
  • Build a network of referral sources by sales calling and customer development.
  • Outsides sales calling on potential referral sources.
  • Delivered high levels of customer service to facilitate smooth processes.
  • Answered questions and advised customers regarding loans and transactions..
  • Developed and maintained knowledge of available loan products, processing procedures and underwriting and general departmental guidelines.
  • Managed pipeline for originated loans through closing and complete required management reports.
  • Maintained relationships with existing clients, providing consultation services related to loan origination.
  • Communicated effectively with internal departments concerning status updates on pending loans.
  • Tracked and managed new leads and followed up on referral business.
  • Interviewed loan applicants to obtain personal and financial data and assist in completing applications.
  • Developed and implemented creative strategies to originate loans for new customers.
  • Educated customers on variety of loan products and available credit options to promote valuable decision-making.
  • Built referral business by meeting with local financial planning, home builders and real estate professionals.
  • Monitored loan process from application through closing to ensure timely completion of all transactions.
  • Resolved customer service issues in a prompt manner while maintaining positive working relationships with colleagues.
  • Assisted borrowers in selecting appropriate loan products based on their individual needs.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.

Mortgage Loan Officer

Bank of America
Grand Rapids, MI
09.2004 - 10.2013

Branch Manager

Standard Federal Bank
Grand Rapids, MI
08.2001 - 09.2004
  • Participated in community events to promote brand awareness.
  • Maintained regular performance appraisals for subordinates through verbal, written and on-going review programs.
  • Managed and inspired team members to perform to full potential, driving branch profitability.
  • Maintained consistent growth in accounts and receivables by obtaining and retaining loan borrowers.
  • Coordinated promotional campaigns for new products or services in order to boost sales revenue.
  • Boosted customer base, acquiring new customers and identifying needs to deliver relevant products.
  • Facilitated weekly meetings with staff members to discuss progress on current initiatives.
  • Grew business banking relationships through proactive outreach.
  • Established and built customer relationships through targeted outreach and initiatives.
  • Built strong rapport with new and existing clients to better serve financial needs and promote branch loyalty.
  • Directed daily operations of the branch, including customer service, human resources, sales and marketing activities.
  • Designed sales and service strategies to improve revenue and retention.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.

Branch Manager

ChoiceOne Bank
Sparta, MI
10.1998 - 08.2001

Education

Bachelor of Science - Public Administration

Grand Valley State University
Allendale, MI
04-1998

Skills

  • Customer relationship management
  • Lead generation
  • Contract negotiation
  • Sales presentations
  • Territory sales
  • Customer engagement
  • Customer relations
  • Customer relationship building
  • Client engagement
  • Solution selling
  • Promote products
  • Problem-solving abilities
  • Sales strategy development

Affiliations

  • I enjoy playing golf and have been League President of a 24 team golf league for last 10 years
  • I am member of Knights Of Columbus and have many lifetime friends from this organization
  • My favorite activity is spending time with my family either at our Cottage or Sunday dinners at home. Being apart of their activities is most important to me.

Timeline

Sales Representative / Account Manager

WM Uniform / Wildman Business Group
09.2022 - Current

Mortgage Sales Originator

Fifth Third Bank
11.2013 - 09.2022

Mortgage Loan Officer

Bank of America
09.2004 - 10.2013

Branch Manager

Standard Federal Bank
08.2001 - 09.2004

Branch Manager

ChoiceOne Bank
10.1998 - 08.2001

Bachelor of Science - Public Administration

Grand Valley State University
Paul W. Cooper