Payton McCann
Delavan
Summary
High-performing College Senior with solid experience in networking, marketing, and team management. Adept in creating and implementing effective marketing and advertising strategies. Collaborative and committed to nurturing relationships with customers and co-workers. Ready to develop valuable marketing tactics and eager to grow and learn with the company.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Social Media Manager - Facebook
Associates Septic Services
10.2024 - Current
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Increased brand awareness by developing and implementing effective social media strategies.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Developed comprehensive social media strategy to enhance online presence.
- Used Meta Business Suite to develop ad campaigns and boost reach, clicks, and awareness.
Manager
Geneva Tap House
08.2022 - Current
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Contributed to social media content creation
- Served high customer volumes during special events, nights, and weekends.
Education
BBA - Marketing With Digital Emphasis
University of Wisconsin, Whitewater
Whitewater, WI05-2025
Skills
- Content creation
- Social media management
- Teamwork and collaboration
- Digital media
- Social media strategy
- Facebook, Instagram
- Interpersonal skills
- Online marketing strategies
- Hashtag research
- Trend monitoring
- Strategic planning
- Marketing
Certification
Completed
- Hubspot Digital Marketing
- Hubspot Social Media Marketing
All in Progress
- Hubspot AI for Markets
- Google Ads Search
- Google ads Measurement
- Google Analytics 4.0
Timeline
Social Media Manager - Facebook
Associates Septic Services
10.2024 - Current
Manager
Geneva Tap House
08.2022 - Current
Completed
- Hubspot Digital Marketing
- Hubspot Social Media Marketing
All in Progress
- Hubspot AI for Markets
- Google Ads Search
- Google ads Measurement
- Google Analytics 4.0
BBA - Marketing With Digital Emphasis
University of Wisconsin, Whitewater
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