Peggi Smith-Bauer
PINE CITY,MN
Summary
Experienced Account Management professional with 15+ years of consumer brand and Target Corporation experience, including National Account Management and sales leadership. Proven success developing account strategies, managing complex customer programs, driving business growth and building strong relationships with customers and cross-functional teams. Highly organized and detail-oriented with expertise in Target's Partners Online (POL) system, project and timeline management, sales analysis, forecasting, negotiations, and product/program development. Recognized for proactive communication, strategic thinking, problem solving and consistently translating customer needs into actionable business solutions. Seeking a strategic role that leverages my diverse skill set to contribute to a forward-thinking organization's continued growth and success.
Overview
19
19
years of professional experience
Work History
National Account Manager
Gartner Studios, LLC
Hudson, WI
05.2025 - 09.2026
- Sales lead for key retail accounts including Target, Michaels, Ross Stores and The Container Store across Celebrations, school/home/office, and seasonal categories.
- Developed account strategies aligned with customer objectives, pricing goals, product assortment priorities, and growth opportunities.
- Led cross-functional teams in executing account strategies; coordinating timelines, deliverables, product requirements, and customer expectations.
- Managed purchase orders, forecasting, inventory planning and account execution for assigned retail accounts, while partnering with internal resource responsible for Target-specific PO management and forecasting.
- Built strong client relationships through proactive communication, responsiveness, problem-solving and consistent follow-through on commitments.
- Negotiated pricing, promotions and program terms with customers to strengthen long-term account profitability.
- Reviewed sales and market activity to evaluate account performance, identify opportunities, and refine account strategies.
Executive Account Manager
Portu-Sunberg Marketing / The Barcode Group
Minneapolis, MN
04.2013 - 11.2023
- Managed the Target Corporation business for 12+ vendors across all-occasion and seasonal gift packaging, decor, gifting, stationery, and outdoor living categories.
- Built strong vendor and customer relationships through proactive communication, issue resolution, and consistent follow-through.
- Oversaw programs from ideation and development through shipment and in-store placement, coordinating vendor and retailer timelines and requirements.
- Formulated strategic account plans that improved revenue, expanded market share, and strengthened overall sales performance.
- Collaborated on new product and program development with cross-functional partners to deliver initiatives aligned with customer needs.
- Led cost negotiations that optimized financial agreements between vendors and Target.
- Managed purchase orders, inventory and forecasting for assigned vendors, monitoring business performance and coordinating with internal partners and customer to support accurate planning and execution.
- Compiled and analyzed sales data to guide decision-making to improve sales and performance.
- Monitored industry trends and market activities to develop strategies and identify white space/growth opportunities.
- Supported customer-focused assortment planning across seasonal and everyday categories to align execution with retailer priorities.
Senior Account Manager
Portu-Sunberg Marketing / The Barcode Group
Minneapolis, MN
01.2008 - 03.2013
- Managed the Target Corporation business for 8+ vendors across all-occasion and seasonal gift packaging, gifting, party goods, stationery, food, and home fragrance categories.
- Oversaw end-to-end program execution from ideation and development through shipment and in-store placement.
- Collaborated on innovative product and program development with cross-functional partners to advance customer needs and business goals.
- Managed purchase orders, inventory and forecasting for assigned vendors, monitoring business performance and coordinating with vendors and Target to support accurate planning and execution.
- Analyzed and presented sales data to support strategic decisions, forecasting, inventory and reporting across vendor accounts.
- Led the comprehensive new vendor onboarding by aligning partners with retailer processes, business practices, and assortment planning expectations.
- Developed long-lasting vendor and customer relationships with exceptional communication, effective problem-solving and collaboration.
Education
Business Administration & Management, General
North Hennepin Community College
Brooklyn Park, MNSkills
- Key account management
- Business development
- Sales strategy
- Customer relationship building and management
- Negotiations
- Product and program development
- Project and timeline management
- Cross-team collaboration
- Revenue forecasting/planning
- Excellent verbal and written communication
- Highly organized
- Detail-Oriented
- Sales forecasting and reporting
- Assortment planning
- Critical thinking and problem-solving
- Market analysis
- Merchandising/planogram building
- National brand and private label execution
- Expertise in Target’s Partners Online (POL) applications and additional platforms including Spark and Miro
- Excel, Powerpoint, Adobe, Word
Timeline
National Account Manager
Gartner Studios, LLC
05.2025 - 09.2026
Executive Account Manager
Portu-Sunberg Marketing / The Barcode Group
04.2013 - 11.2023
Senior Account Manager
Portu-Sunberg Marketing / The Barcode Group
01.2008 - 03.2013
Business Administration & Management, General
North Hennepin Community College