Summary
Overview
Work History
Education
Skills
Activities And Accomplishments
Timeline
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Peggy S. Meskan

Fitchburg,WI

Summary

Team-oriented sales and marketing professional with 19 years of experience in association management, fundraising, sponsorship development, territory management and business development. Highly motivated self-starter with persuasive communication skills and the proven ability to determine client needs using a consultative sales technique to effectively promote goods and services. Expert in establishing rapport and client trust.

Overview

22
22
years of professional experience

Work History

Director of Development & Fundraising

National Framers Council
01.2015 - 01.2020
  • Responsible for membership development and the ongoing effort to raise funds for the organization.
  • Worked with the leadership team in managing the budget, membership retention, planning and promotion of the annual conference, and acted as the staff liaison between the leadership team and the council members.
  • Consistently sold $50,000 to $60,000 in sponsorships annually.
  • Raised $33,000 in 21 days to offset expenses and lost revenue due to COVID-19.
  • Created a Supplier Product Development Program giving framers the opportunity to provide feedback during the development of a new product or to improve an existing product.

Home Center Representative Wisconsin

American Woodmark Corporation
01.2013 - 01.2015
  • Sales Representative at American Woodmark Corporation.
  • Responsible for the product line of cabinetry and hardware and working with influential designers in Home Depot Kitchen Design Centers throughout the state of Wisconsin and Michigan.
  • Trained designers on features and benefits of the product line including product updates, alternate uses for products, and creative ways to add value and upsell kitchens to increase incremental revenue.
  • Recognized as a top achiever (top 10% of all reps) of the Midplains Region first quarter of 2015.
  • Successfully exceeded market share goal by 4.6% and the unit sales goal by 6% in 2014.
  • Managed a $2 million dollar territory and a $25,000 annual expense budget.
  • Collaborated with design teams to increase market share in the territory.

Director of Sales

BCMC/SBC Magazine
01.1999 - 01.2013
  • Planned the association’s largest trade show and sold advertising for the association’s trade publication.
  • Collected attendee demographics and promoted the value to exhibitors, which attributed to a 65% increase in booth space revenue in 6 years.
  • Captured the benefits of a complete marketing plan by advertising and exhibiting and developing a promotion for first time advertisers/exhibitors saving them a substantial amount of money.
  • Realized growth in advertising revenue 50% in 4 years.
  • Generated $60,000+ annually in sponsorships which provided additional exposure for exhibitors.

Event Planner

Madison Area Builders Association
01.1998 - 01.1999
  • Planned the Parade of Homes, Parade of Condominiums, and the Home Products Show.
  • Worked with committees and the Board of Directors to ensure the success of the events.
  • Developed a promotional plan that incentivized attendance at all three events hosted each year.
  • Created state-of-the-art exhibit space which increased revenue and attendance.

Education

Madison College
Madison, WI

Skills

  • Microsoft Access
  • Excel
  • PowerPoint
  • Word

Activities And Accomplishments

Slow Food Madison Leadership Board Volunteer, 01/01/11, 12/31/12, Carried out the mission of Slow Food throughout Madison, Dane county and the State of Wisconsin.

Timeline

Director of Development & Fundraising

National Framers Council
01.2015 - 01.2020

Home Center Representative Wisconsin

American Woodmark Corporation
01.2013 - 01.2015

Director of Sales

BCMC/SBC Magazine
01.1999 - 01.2013

Event Planner

Madison Area Builders Association
01.1998 - 01.1999

Madison College

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Peggy S. Meskan