PEIYIN LAI

• Oversee studio operations, including responsibilities in finance, HR, and marketing
• Manage customer service and coordinate various projects, including collaboration with KOLs, showcases, competitions, training programs and fashion show for both adults and kids
• Assembled a dynamic dance team, orchestrated promotions to secure gigs as featured concert dancers. Won multiple competitions and secured exclusive invitations to perform in prestigious showcases in Manhattan & New Jersey

OEM Account Manager-Networking BU

• Managed the key OEM account, generating 90% of revenue in the Networking business unit.
• Coordinated manufacturing resources to manage excess orders ahead and achieved a 22% YoY revenue increase
• Spearheaded negotiations for terms in the Master Services Agreement (MSA) contract, resulting in a successful expansion from China to Vietnam
• Developed relationships with executive-level contacts, securing manufacturing opportunities for premier product lines
• Monitored RFQs with assessment of material costs, manufacturing overhead, manufacturing variable analysis, equipment amortization and gross profit.

Sales Manager, US/CALA Region-Industrial Automation BD

• Established partnerships with leading US home fitness company and prominent motor manufacturer in Korea
• Secured a USD 1 million exclusive contract in the US and USD 50K distributor contract in Mexico and Guatemala
• Maintained the key OEM customer relationship in Russia.
• Expatriated in US office for 3 months to provide dedicated support for key accounts

• Exceeded annual sales target by 27%, becoming top sales-performing area
• Designed distributor strategies to achieve company objectives
• Adapted account strategies to project requirements, product innovations and competitor activities
• Facilitated team and overseas client training sessions on IoT and Video Intelligent Analysis solutions

• Expanded sales territory from US West Coast to all of North America, increasing market reach and potential revenue
• Orchestrated US office expansion, including location scouting, infrastructure setup, inventory management, ERP system implementation, and logistics workflow establishment
• Developed co-marketing plans with clients to enhance brand visibility and engagement at tradeshows
• Developed co-marketing plans with clients to increase exposure at tradeshows