PEGGY KRONUS
Bradenton,FL
Summary
Expert in brand development and community engagement, specializing in strategic marketing and event execution. Proven ability to cultivate relationships with key stakeholders and implement effective fundraising strategies. Achievements include enhanced brand visibility and increased financial support for various initiatives.
Overview
24
24
years of professional experience
1
1
Certification
Work History
President
PK Events & Services
Bradenton, Florida
10.2024 - Current
- Developed creative themes and designs in collaboration with clients and stakeholders.
- Coordinated logistics for large-scale corporate events and conferences.
- Developed marketing strategies to increase customer engagement and brand visibility.
- Established relationships with vendors to secure quality supplies and services.
- Oversaw financial management, including budgeting and expense tracking.
- Organized and facilitated board meetings, strategic planning sessions, and annual conferences.
- Represented the organization at community events and public forums to promote its mission.
- Provided leadership and guidance on budgeting decisions to maximize resources available.
- Championed corporate social responsibility and sustainability initiatives.
- Negotiated contracts with vendors, suppliers and other partners.
- Cultivated relationships with key stakeholders such as donors, volunteers, partners, and sponsors.
- Established fundraising strategies to increase financial support for programs and services.
- Managed daily operations to ensure efficient business functioning.
- Facilitated communication between clients, vendors, and team members throughout planning phases.
- Led on-site event management, supervising staff to ensure smooth operations.
- Assisted in the preparation of budgets and monitored expenses throughout the duration of an event.
- Helped with end-to-end event planning process through meetings, walk-throughs and day-of execution.
- Organized catering services by selecting menu items, negotiating prices, ordering food and beverages, setting up buffet areas.
- Developed detailed event plans and timelines to ensure successful execution of events.
- Scheduled and attended pre-event meetings with clients to discuss event details and objectives.
Community Business Development Manager
Willis Smith Construction
Sarasota, FL
05.2015 - 08.2024
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Conducted outreach to local community leaders and progressive organizations and assisted with local and regional on-site events.
- Planned and managed community meetings, public forums, and outreach events to foster community engagement and support.
- Developed engagement and outreach metrics to solicit community engagement.
- Identified institutions and market sectors for operational expansion, networking with key partners to raise company awareness within target demographics.
- Marketed and developed key accounts by favorably representing company at membership and community functions.
- Cultivated professional relationships with suppliers and key clients, enhancing opportunities for long-term business development.
- Delivered informative presentations to industry professionals, providing valuable information on topics relevant to daily operations and company products and services.
- Worked with professional and trade associations to create memorable and successful events.
- Participated on planning committees orchestrating industry events.
- Created program activities, agendas and budgets based on client requirements.
- Chose facilities, inspected spaces and planned setup and execution to exceed client expectation.
- Designed contracts, collected fees and booked venues for events.
- Applied industry knowledge and personal expertise to customize meetings, conferences and conventions to specific standards.
- Oversaw advanced event registration and day-of check-in to handle high volume of guests.
- Recruited sponsors for events and planned scope of involvement, financial tie-ins and promotional aspects for mutual benefit.
- Selected catering services for different types of events, balancing cost, menu and term options against client demands.
- Mentored volunteers on assigned tasks to keep everyone operating at the same level.
- Recruited, trained and oversaw organizational volunteers.
Executive Assistant and Event Director
Realtor Association of Sarasota Manatee
Sarasota, FL
06.2011 - 05.2015
- Implemented quality metrics to track business needs and lead diverse projects.
- Established strategic direction and goals to accomplish objectives.
- Promoted public awareness of mission through outreach, advocacy and online presence.
- Implemented procedures to create competitive advantage in market.
- Produced thorough, accurate and timely reports of project activities.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Managed all leasing of facilities and planned events for Members and the Public sector.
Executive Assistant to the Chief Executive Officer
Realogy/Cendant: Coldwell Banker Residential
Sarasota, FL
05.2002 - 12.2010
- Streamlined communication by managing and responding to e-mails, letters, and correspondence on behalf of executives.
- Tackled and addressed top-level, high-priority issues with professional administrative discretion.
- Coordinated logistics for meetings and events, ensuring seamless execution for senior management.
- Scheduled and arranged travel and hotel reservations for meetings, conferences and seminars.
- Made travel arrangements to provide executives seamless and travel policy-approved business trips.
- Revised and maintained master calendar to coordinate meetings across multiple time zones.
- Coordinated meeting and work schedules for staff teams and executives.
- Facilitated board meeting agendas and distributed support materials in advance for successful sessions.
- Maintained company confidence and protected business operations by keeping sensitive information confidential.
- Oversaw daily management of invoices, reports, and proposals to ensure timely processing.
- Managed and tracked expenses to meet company budget requirements.
- Screened phone calls for executives to instantly identify priority clients and filter out spam calls.
- Supervised executive and management calendars while allocating tasks to the administrative support team for smooth operational flow.
- Participated in frequent communication with other administrative team members, human resources and finance department on special projects and events.
- Compiled meeting agendas and supportive materials ahead of meetings.
- Prepared invoices and drafted memos for executives.
- Leveraged word processing software to create proposals, letters and memos.
Education
Associate of Arts - Marketing
The University of Tennessee - Chattanooga
Chattanooga, TN08-1987
Associate of Arts - Sales and Marketing Education
The University of Tennessee - Knoxville
Knoxville, TN08-1986
Skills
- Event planning and management
- Business development strategies
- Brand marketing initiatives
- Relationship building and client outreach
- Budget and financial oversight
- Contract negotiation and management
- Company representation and program oversight
- Sales and marketing alignment
- Revenue generation tactics
- Operations oversight and decision-making
- Strategic planning and time management
- Negotiation skills and organizational leadership
- Problem solving and policy compliance
- Google Ads expertise and customer engagement
Certification
- Graduate of the Sarasota Adult Leadership Class, 2020, Sarasota Chamber of Commerce
- Graduate of the Manatee Adult Leadership Class, 2021, Manatee Chamber of Commerce
Awards
- Sandies Award 2016- Ray of Sunshine, Lakewood Ranch Business Alliance
- 2018 SRQ Hear Me Roar, Women In Business Initiative, SRQ Media
- Volunteer of the Year 2019, Sisterhood for Good
- Sandies Award 2020- Community Champion, Lakewood Ranch Business Alliance
- Above and Beyond 2020, Sisterhood for Good
Timeline
President
PK Events & Services
10.2024 - Current
Community Business Development Manager
Willis Smith Construction
05.2015 - 08.2024
Executive Assistant and Event Director
Realtor Association of Sarasota Manatee
06.2011 - 05.2015
Executive Assistant to the Chief Executive Officer
Realogy/Cendant: Coldwell Banker Residential
05.2002 - 12.2010
Associate of Arts - Marketing
The University of Tennessee - Chattanooga
Associate of Arts - Sales and Marketing Education
The University of Tennessee - Knoxville