Penni Baffone
Los Angeles,CA
Summary
Sales and marketing manager with success in driving company revenue growth, expanding market share, cultivating strategic partnerships within the skilled nursing facilities industry. 15+ years experience with proven ability to open, develop, and grow in new territories and markets. Possesses relationships with healthcare administrators, case managers, and doctors from Los Angeles to Ventura County. Organized, excelling in balancing multiple competing priorities within a fast-paced environment. Solid negotiator and communication skills with a penchant for developing long-term relationships, improving sales performance, and streamlining operational procedures. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
13
13
years of professional experience
Work History
Director of Business Development
Astoria Nursing & Rehabilitation Center
04.2024 - Current
- Expanding opportunities with multiple hospitals to join their Collaborative meetings
- Targeted and Gained new Doctors
- Raised census
- Grow Medicare census and over all skilled mix
- Find new doctors to add to our panel
- Build valuable relationships with DCP’s, Cms, SW,s & Mds
- Reach out to more opportunities ie; ALF’s, B&C’s, Recoup Cares, Independent livings etc
- Focus and execute in structuring a better way of communication with in my team
Marketing Director
Downey Community Health Center
03.2022 - 10.2023
- Increased facilities ratings to four stars and five stars quality measures
- Created and implemented marketing strategies to increase admissions, occupancy rates, and brand recognition for the skilled nursing facilities
- Cultivated and maintained relationship with referral sources such as hospitals, physicians, discharge planners, social workers, and community organizations to generate patient referrals
- Organized and participated in community events, health fairs, and educational seminars to raise awareness about the services offered by the skilled nursing facilities
- Work closely with clinical staff to ensure accurate and timely communication of patients needs, preferences, and out comes to potential referral sources
Healthcare Account Director
Oakridge Dynamics
02.2020 - 03.2022
- Utilized various methods to source potential candidates, including job boards, professional networking sites, employee referrals, and direct outreach
- Administered assessments, tests, and evaluations as needed to assess candidates skills, personality traits, and cultural fit with the organization
- Maintained accurate and up-to-date records of a candidate information
- Developed and maintained strong relationships with managers to understand their needs
- Ensured compliance with relevant employment laws and regulations throughout the process, and maintained accurate records and documentations
Marketing Director
Magnolia Gardens Convalescent
03.2012 - 03.2022
- Increase Medicare patient placement by 172%
- Formulated and implemented marketing initiatives to drive revenue expansion and increase market penetration
- Created and implemented marketing strategies to increase admissions, occupancy rates, and brand recognition for the skilled nursing facilities
- Successfully nurtured and expanded relationship with key referrals sources, resulting in a significant uptick in patient referrals
Marketing Director
The Meadows Post Acute
01.2015 - 03.2017
- Increased census by 33%, overall average of 40 Medicare patients
- Ensure all marketing activities comply with relevant healthcare regulations, including HIPAA, and adhere to ethical standards in healthcare marketing
- Formulated and executed comprehensive marketing initiatives aimed at boosting admissions, occupancy rates, and brand visibility within the skilled nursing sector
- Nurtured and sustained partnerships with key referral sources including hospitals, physicians, discharge planners, social workers, and community organizations, fostering a network that generates patient referrals
- Collaborated closely with clinical teams to facilities clear and prompt communication of patients requirements, preferences, and outcomes to potential referral sources
Education
Bachelor of Science - Communication
Wilmington University
06-2008
Skills
- Business Development
- Healthcare Marketing
- Communication Proficiency
- Strategic Thinking
- Team Leadership
- Relationship Building
- Account Management
- Organizational Skills
Area Of Expertise
- Business Development
- Healthcare Marketing
- Communication Proficiency
- Strategic Thinking
- Team Leadership
- Relationship Building
- Account Management
- Organizational Skills
Timeline
Director of Business Development
Astoria Nursing & Rehabilitation Center
04.2024 - Current
Marketing Director
Downey Community Health Center
03.2022 - 10.2023
Healthcare Account Director
Oakridge Dynamics
02.2020 - 03.2022
Marketing Director
The Meadows Post Acute
01.2015 - 03.2017
Marketing Director
Magnolia Gardens Convalescent
03.2012 - 03.2022
Bachelor of Science - Communication
Wilmington University