Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
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Penny Strom

St. Germain,WI

Summary

Successful Executive Director with over nine years of demonstrated ability in delivering mission-critical results. Offering outstanding communication and cross-culture team management skills. Entrepreneurial attitude for optimal profitability. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives. Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing implementation of company's daily operations. Quick and firm decision-maker possessing first-rate communication and organizational skills. Recognized for successfully collaborating with management to develop work plans, financials and strategies.

Overview

11
11
years of professional experience

Work History

Director of Sales & Hospitality

Hiller Vacation Homes
St. Germain, WI
06.2022 - Current
  • Combine entrepreneurial drive with business-management skills to increase revenues, market share, and profit performance.
  • Communicate clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members.
  • Cultivate excellent relationships with new prospects and existing customers.

Executive Director Chamber of Commerce

St. Germain Chamber Of Commerce
St. Germain, WI
01.2012 - 06.2022
  • Worked closely with organizational leadership and board of directors to strategically affect operational direction.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability.
  • Supervised writing of all grant applications and checked information for accuracy prior to submission.
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public.
  • Recruited new members by networking at community events and distributing promotional materials to attendees.
  • Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
  • Updated and maintained membership database on consistent basis.
  • Interviewed, supervised and motivated 3 staff members to achieve optimal productivity.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Managed divisional marketing, advertising and new product development.
  • Increased business profits by streamlining processes and trimming unnecessary positions.
  • Furthered brand awareness through social media and video production.

Education

Associate of Arts - Marketing

Madison Area Technical College
Fort Atkinson, WI
06.2011

Bachelor of Science - Business

University of Phoenix
06.2007

Skills

  • Annual Planning
  • Operational Analysis
  • Employee Motivation and Performance
  • Leadership and People Development
  • Effective Communicator and Public Speaker
  • Board Oversight
  • Executive Leadership
  • Intuit QuickBooks
  • Business Management and Development
  • Policy and Procedure Adherence
  • Communications Strategies
  • Advertising Initiatives
  • Grant Submissions
  • Media Coverage
  • Cost Savings

Accomplishments

  • Created dynamic marketing content for the organization's website and social media accounts.
  • Grant writing resulting in over $350,000 in three years
  • Created unique Events resulting in a 40% increase in non-dues revenue
  • Oversaw construction of new Chamber building
  • Oversaw creating of new website
  • Created Video Content resulting in 30% increase in social media followers

Affiliations

  • St. Germain Park & Recreation Committee Member
  • Vilas County Chamber Executive Board Member
  • Wisconsin Chamber of Commerce Board Member
  • Destination Wisconsin Board Member

Timeline

Director of Sales & Hospitality

Hiller Vacation Homes
06.2022 - Current

Executive Director Chamber of Commerce

St. Germain Chamber Of Commerce
01.2012 - 06.2022

Associate of Arts - Marketing

Madison Area Technical College

Bachelor of Science - Business

University of Phoenix

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Penny Strom