Peter DiNardi
Hopewell Junction,NY
Summary
Senior Director of Professional Relations, A leader in Pharmaceutical & Biotech commercial operations with expertise in Field Marketing, Learning & Development, Sales Leadership, and the Ophthalmic Marketplace.
Overview
21
21
years of professional experience
Work History
Senior Director of Professional Relations
Viatris Ophthalmics (Oyster Point Pharma)
01.2021 - Current
- Lead the collaborative efforts in the development and execution of strategies and tactics to ensure long-term adoption of Tyrvaya
- Lead KOL Professional Relations Development, Identification for Strategic Initiatives, & Advocacy
- Speaker Bureau Management & Speaker Training
Director of Learning & Development
Oyster Point Pharma
01.2021 - 01.2023
- Partnered with commerical operations to identify training and development needs to execute on commercial strategic initiatives.
- Developed and Executed field sales training curriculum for the Launch of Tyrvaya
- Executed field training for 150 sales for the product launch of Tyrvaya.
Director of Market Development
Novartis Pharmaceuticals
07.2019 - 01.2021
- Focused on 3 areas: Brand Advocacy, Strategic Account Management, KOL Engagement.
- Field marketer strategically aligning commercial strategies and insights with top regional ophthalmic leaders. Cross functional partner supporting field sales, marketing, and training.
- Selected to a Professional Marketing Rotation.
- Reference: Constantina Poga 201-274-6534
Associate Director, Learning & Development
Shire Pharmaceuticals
01.2018 - 07.2018
- Developed strategic partnerships with key stakeholders and serves as primary point of contact for the specified commercial training needs.
- Collaborated with Commercial partners to developed& delivered brand/promotional sales training.
- Developed new training curricula for new Ophthalmic roles (Mkt Development, FAM, KAM).
- Reference: Meghan Sullivan 617-417-1308
Regional Sales Leader
Shire Pharmaceuticals
03.2016 - 01.2018
- Developed and built an Ophthalmic Specialty team to launch Shire’s new "first in class" Dry Eye Therapy Xiidra.
- Developed and implemented business plans at a region level. Evaluate and execute upon promotional strategies and tactics.
- Contact: Tom Peterson, NE Sales Director - 516-297-2072
Hospital Sales Leader
Otsuka Pharmaceuticals
01.2015 - 03.2016
- Lead Institutional sales team responsible for attainment of sales forecast & acceptance of inline brands on hospital formularies
- Designed and implemented a strategic sales for the region
- Contact: Joe Lentini 516-662-3119
Customer Team Leader
Merck & Co
01.2012 - 12.2015
- Cardiovascular Franchise (Diabetes, Cholesterol, Hypertension)
- Responsible for leading sales representatives in developing business plans, executing on marketing strategies and identifying and reacting to customer needs
- Evaluate and execute upon Brand promotional strategies and tactics
- Coach and Mentor members of my Team to further enhance performance.
- Reference: 267-884-6048
Lead Executive Representative
Merck & Co, Greater
05.2002 - 12.2012
- Selected as account representative by management to work large integrated health systems to gain access, create relationships and successfully promote Merck cardiovascular brands
- Successfully launched a first-in class medication, Januvia for the treatment of Type-II Diabetes
- Responsible for promoting Merck Glaucoma medications to general ophthalmologist and glaucoma specialists
- Reference: Bruce McNulty 781-223-7728
Education
Bachelor of Arts - Business Marketing
State University of New York
Skills
- Ophthalmic Market Acumen
- Professional Marketing & KOL Engagement
- Leadership, Communication, Collaboration, Accountability
- Project Management
- Learning & Development
- Field Sales
Additional Information
- One Takeda Award (03/2019) One of Seven recipients in Commercial Operations to receive the One Takeda Award for outstanding contributions to the Organization. Exceeded Expectations as a Commercial Leader (2014, 2015, 2017, 2018, ) Exceeded Expectations per Company Year End Review Process Vice Presidents Award (2006, 2007, 2008, 2009, 2010) Awarded to the Top 5% of the Sales Force Directors Award (2003, 2004, 2005) Awarded to the Top 15% of the Sales Force ORGANIZATIONS Tau Kappa Epsilon (1996 - 1999) Former President & Treasurer Life Science & Trainer Education Network, LTEN (01/2018 - Present)
- Achievements/Tasks Achievements/Tasks Achievements/Tasks
Timeline
Senior Director of Professional Relations
Viatris Ophthalmics (Oyster Point Pharma)
01.2021 - Current
Director of Learning & Development
Oyster Point Pharma
01.2021 - 01.2023
Director of Market Development
Novartis Pharmaceuticals
07.2019 - 01.2021
Associate Director, Learning & Development
Shire Pharmaceuticals
01.2018 - 07.2018
Regional Sales Leader
Shire Pharmaceuticals
03.2016 - 01.2018
Hospital Sales Leader
Otsuka Pharmaceuticals
01.2015 - 03.2016
Customer Team Leader
Merck & Co
01.2012 - 12.2015
Lead Executive Representative
Merck & Co, Greater
05.2002 - 12.2012
Bachelor of Arts - Business Marketing
State University of New York
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