Peter Russo
Woburn,MA
Summary
Results-driven Sales Development Representative with a proven track record of exceeding quota across enterprise and commercial SaaS
environments. Experienced in outbound prospecting, pipeline generation, and discovery for conversational pipeline generation and
conversion platforms, as well as Creator management software. Bentley University Graduate with Major in Marketing.
Overview
5
5
years of professional experience
Work History
Associate Manager, Sales Development
Qualified
Remote
06.2025 - Current
- Team Lead responsible for teaching every new AE and BDR how to tailor personalized messages the "Qualified Way"
- Speak to Customers on how to leverage Qualified's Signals product for their SDR org and how to build reports and dashboards within Salesforce
- Key member of the Outreach Committee responsible for creating new messaging to combat competition, announce new products and take advantage of current events to help generate new business for the org.
- 4x Onboarding buddy to individual BDRs that are onboarding, establishing best practices, teaching them our tech stack and how to effectively prospect
- 7 QSR Sourced Customers $698k ACV, 17 Total Customers $1.696mil ACV
Business Development Representative
Qualified
Remote
04.2024 - 06.2025
- Prospected 35+ personas from enterprise and commercial accounts daily through email outreach, cold calls, and LinkedIn messaging.
- Conduct Zoom introduction calls with warm inbound leads, qualifying business needs and educating prospects on Qualified’s software and services.
- Leveraged Salesforce, 6sense, Qualified, Apollo, Zoom Info, and LinkedIn Sales Navigator to prioritize high-intent accounts and build targeted outbound motions.
- Engaged marketing, sales, and demand generation leaders with persona-based messaging aligned to core business pain points.
Business Development Representative
GRIN
Remote
03.2021 - 03.2024
- Presented product demonstrations to prospective clients, effectively communicating value propositions and addressing concerns.
- Cultivated relationships with prospective clients to drive engagement and generate new business opportunities.
- Collaborated with dedicated AEs to develop targeted campaigns that aligned with customer needs and market trends.
- Conducted research on Creator Management trends to identify potential leads and enhance sales strategies.
- Managed CRM system to track interactions, update client information, and streamline communication processes.
- Used: Salesforce, Qualified, 6Sense, Groove, ZoomInfo, Hunter, LinkedIn SalesNavigator, VidYard, Charm, LeadIQ, Gong, Drift
Education
Bachelor of Science - Marketing
Bentley University
Waltham, MA05-2015
Timeline
Associate Manager, Sales Development
Qualified
06.2025 - Current
Business Development Representative
Qualified
04.2024 - 06.2025
Business Development Representative
GRIN
03.2021 - 03.2024
Bachelor of Science - Marketing
Bentley University