Peter Woods

Dynamic sales leader with a proven track record at Gold Star Foods, excelling in strategic planning and relationship building. Achieved a remarkable revenue increase while managing diverse teams. Adept at market analysis and business development, driving operational efficiency and fostering long-term partnerships in the K12 food service sector.

• School Nutrition Association
• California School Nutrition Association-State Industry Advisor
• American Commodity Distribution Association

• GOLD STAR FOODS, Ontario, CA, VICE PRESIDENT SALES, SCHOOL NUTRITION
• BUENA VISTA FOODS, Azusa, CA, NORTHWEST DIRECTOR OF SALES, 01/11, 04/20, Manage and maintain brokers in the Northwest Territory for K12 food service sales channel including Northern and Central California, Washington, Oregon, Alaska and Nevada., Develop new relationships with food service directors utilizing organizational skills to maximize school menu space for breakfast, lunch, snack and supper programs., Increased annual sales revenue by 12% through excellent account management and relationship building. Revenue for 2019 Northwest Territory was 5.7 million dollars., Expanded sales for Clark County, the 4th largest school district in the country, increased from 1.1 million dollars in 2017 to 1.8 million dollars in 2019., In charge of sales presentations to customers emphasize the positive aspects when demonstrating a new product by pointing out the price, quality and labor advantages our products possess., Point man for roll out of star sandwich and pocket thins in the Northwest, leading the company in first year sales of $440,000., Instrumental in the cultivation and management of distributors such as US Foods, Sysco, Goldstar and Danielsen Company.
• MARKETSMART, INC., Pleasanton, CA, DIRECTOR OF SCHOOL SALES, 01/10, 12/11, Direct and supervise school division sales team for top food service broker in Northern California, with a territory that has 450 plus school districts with a volume of 8.5 million dollars., Responsible for school bid strategy for pricing and bid timelines with manufacturers and distributors., Conduct weekly conference calls with team to discuss sales opportunities, commodity drawdown, menu trends, nutrition guidelines, bids and other pertinent industry information., Devise and communicate strategies with team to obtain new business.
• MARKETSMART, INC., Pleasanton, CA, SCHOOL SALES SPECIALIST, 01/08, 12/10, Increased commodity diversions by 25% through cutting products in sales calls, at food shows and excellent follow up through email and phone calls., Proficient knowledge and weekly utilization of K12 and Processor Link web sites to manage customer commodity balances., Act as a consultant for districts to best utilize their various commodities for their food service programs., Excelled in manufacturer sales promotions by delivering goals and cases needed via email blasts, phone and in person sales calls.
• SOMERSET AUCTIONS, NORTHERN CALIFORNIA DIVISION, Santa Clara, CA, NORTHERN CALIFORNIA DIRECTOR, 01/00, 12/08, Provide exceptional, focused leadership managing all aspects of sales operation for this leading auction house specializing in a wide range of objects from around the world., Supervise and direct team of 25+ employees, analyze and plan individual auctions, and oversee item appraisals and pricing aligned to current market conditions., Consistently achieve or exceed management expectations. Milestones include, but are not limited to, propelling sales volume by 22% in 2002 through cost reductions coupled with increased gross profit margin., Top sales leader for the 1st and 3rd quarters of 2001 and 2002, 3rd and 4th quarters of 2003, 2nd quarter of 2005 and 3rd quarter of 2006. Due to efforts, achieve an average of $10 Million annually for the division.
• SOMERSET AUCTIONS, NORTHERN CALIFORNIA DIVISION, Santa Clara, CA, AUCTIONEER & MARKETING MANAGER, 01/97, 12/01, Worked closely with upper management planning and executing weekly auctions open to the general public., Researched consumer and industry trends to source and select merchandise from over 20 countries., Consistently achieved monthly incentives and superior performance bonuses., #1 Division Sales Leader for 4th quarter of 1997., Won top sales awards for the 2nd and 4th quarters of both 1998 and 1999., Due to efforts, increased sales by over 20% in 1999, from $8.4 Million to $10.08 Million., Additionally, set single day sales record of $216 thousand in July 1999.