PADMAPRIYA EUNNY
New York
Summary
Behavioral researcher with extensive experience in experimental design, conjoint analysis, and pricing research. Skilled in collaborating with cross-functional teams to develop data-driven strategies and delivering executive presentations that support strategic decision-making in high-stakes environments.
Overview
8
8
years of professional experience
Work History
Market Research Manager
SKIM Analytical Inc.
Hoboken
02.2026 - Current
- Led design and execution of pricing, conjoint, and portfolio studies for multi-billion-dollar CPG clients (L'Oreal, Unilever, Haleon), informing strategic pricing decisions
- Developed price-pack architecture launch strategy for multi-billion-dollar consumer goods company, aligning revenue management, marketing, and brand stakeholders on pricing and trade-offs to enhance market positioning
- Delivered 5+ presentations to executives, fostering internal alignment and enhancing strategic decision-making processes
Lead Analyst
SKIM Analytical Inc.
Hoboken
01.2025 - 01.2026
- Led portfolio-wide price-pack architecture refresh research for major oral-health company, aligning pricing strategies with market needs
- Designed surveys and estimated choice models to inform pricing and channel strategies, enhancing data-driven decision-making
Senior Analyst & Analyst
SKIM Analytical Inc.
Hoboken
09.2022 - 01.2025
- Designed experimental and survey-based studies to measure preferences, WTP, and switching behavior; synthesized findings into actionable reports for decision-making
- Implemented conjoint simulations to quantify competitive effects and inform revenue strategies
Research Intern
Centre for Experimental Social Sciences
Nuffield, FLAME University - Pune
07.2018 - 02.2020
- Collaborated with research scholars to conduct behavioral economics experiments on FLAME campus, advancing social science research in India, including the Public Goods game.
- Conducted literature reviews on social science theories and methodologies, and assisted in designing and implementing experiments.
- Analyzed qualitative and quantitative data using statistical software tools.
Strategy Intern
Intel Technologies India Private Ltd
Bangalore
05.2019 - 07.2019
- Developed internal research report on emerging data economy in India, identifying opportunities for value generation through integration of government and private data.
- Conducted market research to identify industry trends and competitive landscape, and assisted in developing strategic presentations for executive leadership meetings.
Research Intern
Allegro Capital Advisors
Bangalore
05.2018 - 07.2018
- Identified key investment opportunities in the sugar industry in India by analyzing industry reports and data for the wealth management team.
Education
Masters - Behavioral And Decision Sciences
University of Pennsylvania
Philadelphia, PA08-2022
Bachelor of Arts - Economics and Psychology
FLAME University
Pune05-2020
Skills
- Pricing methods and research
- Willingness to pay
- Price elasticity analysis
- Conjoint analysis
- Discrete choice modeling
- Applied behavioral science
- Experimental and Survey Design
- Mixed-method research
- Insight generation
- Revenue impact storytelling
- Cross-functional stakeholder management
- R
- Excel
- Sawtooth Software
Awards
Dean's List [2017-2020]
Publication
Dissertation: Evidence of Caste-Based Crime in India through an Analysis of the Agricultural Sector, published in Indian Journal of Human Development, Volume 16, Issue 2
Timeline
Market Research Manager
SKIM Analytical Inc.
02.2026 - Current
Lead Analyst
SKIM Analytical Inc.
01.2025 - 01.2026
Senior Analyst & Analyst
SKIM Analytical Inc.
09.2022 - 01.2025
Strategy Intern
Intel Technologies India Private Ltd
05.2019 - 07.2019
Research Intern
Centre for Experimental Social Sciences
07.2018 - 02.2020
Research Intern
Allegro Capital Advisors
05.2018 - 07.2018
Masters - Behavioral And Decision Sciences
University of Pennsylvania
Bachelor of Arts - Economics and Psychology
FLAME University