Peyton Davis

Currently, I am a junior at Boise State University studying Marketing. Driven to achieve innovative marketing strategies, driving business growth, and value-based outcomes. Ability to work well with others and communicate. Passion for problem-solving and achieving long-term goals. Well-versed in Excel, Word, and PowerPoint. Ability to thrive in fast-paced environments.

Principles of Marketing, Business Intelligence, Professional Selling, Business Analytics, Principles of Supply Chain

Mock Interview with Nike CEO

• Create a proposal to convince Nike's CEO to work with my commercial company based on budget, time, and quality
• Explain our goals and how we can improve Nike's commercials to bring in more sales in the future if they work with us
• Create a trusting relationship with one another
• Practice negotiation skills, and how to work under pressure

New Shoes Case

• Used a simulator to compete with our competitors in the market
• Collaborate with my company to decide product pricing, promotion, and new distribution opportunities based on research in the foreign, domestic, and home markets
• Analyze what the best marketing mix would be based on the market's response to price
• My group was able to place second out of sixteen groups overall for the most increased sales

• Zeta Tau Alpha Sorority Fall 2022-present
• Deans List Fall 2022
• Sales Club member Fall 2024