Peyton Ray
Tuscaloosa,AL
Summary
Fashion-focused marketing professional with a strong eye for trends, product curation, and consumer behavior. Experienced in trend research, visual merchandising, and business operations, with hands-on experience managing inventory, pricing strategy, and product lifecycles. Combines creative intuition with data-driven analysis to support merchandising and buying decisions.
Overview
4
4
years of professional experience
Work History
Owner
PeyRay's Closet
Tuscaloosa, AL
12.2022 - Current
- Managed inventory selection, pricing strategy, and product lifecycle to enhance profitability.
- Tracked income, expenses, and performance metrics using Excel to inform strategic business decisions.
- Built vendor relationships and sourced fashion pieces aligned with trend cycles and customer demand.
- Operated a rental-based fashion business specializing in high-end, trend-driven apparel.
Creator
Peys Picks
Tuscaloosa, AL
01.2023 - Current
- Developed curated outfit selections aligned with seasonal demand and emerging fashion trends.
- Conducted trend research and seasonal forecasting to inform product direction and consumer-driven assortments.
- Analyzed color, silhouette, and styling trends popular among college students and young adults.
Sales Associate and Content Creator
Effie's Boutique
Tuscaloosa, USA
05.2022 - 05.2024
- Guided customers in styling and purchasing decisions, supporting sell-through, and overall sales performance.
- Contributed to product presentation and promotional strategy across in-store and digital channels.
- Supported in-store and online merchandising through trend research and color forecasting.
Education
Bachelor of Science - Marketing, Advertising / Public Relations
The University of Alabama, Culverhouse College of Business
Tuscaloosa, AL05.2025
Skills
- Trend analysis and forecasting
- Product curation
- Inventory and pricing strategy
- Consumer behavior analysis
- Visual merchandising
- Excel and sales tracking
- Market research
Leadership Experience
Sorority Sisterhood Day Chair - Zeta Tau Alpha
Tuscaloosa, AL
08/2024
- Coordinated recruitment events alongside PR and Recruitment Chairs.
- Developed creative video and event presentation concepts to strengthen member engagement.
- Collaborated with third-party vendors and advisors on event planning, logistics, and visual branding.
Study Abroad - LeadAbroad
Capetown, South Africa
05/24
- Completed leadership workshops focused on strengths, vision, and values.
- Engaged in cultural experiences and peer leadership opportunities through the Community Leader program.
Timeline
Creator
Peys Picks
01.2023 - Current
Owner
PeyRay's Closet
12.2022 - Current
Sales Associate and Content Creator
Effie's Boutique
05.2022 - 05.2024
Bachelor of Science - Marketing, Advertising / Public Relations
The University of Alabama, Culverhouse College of Business