Summary
Overview
Work History
Education
Skills
Timeline
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Phil Anderson

Park City,UT

Summary

Accomplished B2B Sales/Marketing/Sourcing Executive with 20+ years of experience working across design, marketing and production to deliver concepts to finished products.

Passionate expert and valuable business executive with talents in analytics, consumer knowledge and industry dynamics.

Skilled at developing products with global manufacturing partners to accomplish sales goals, timelines and quality while maintaining strong professional relationships.


Overview

32
32
years of professional experience

Work History

Senior Vice President Sales

Lincoln Textile/Kensington
01.2011 - Current


  • Reorganized company to enable shift from domestic manufacturing to offshore, enabling 400% business growth while improving gross margin.
  • Led transition from Trading partner to factory-direct model
  • Developed sales strategy based on research of consumer buying trends and market conditions
  • Managed financial controls and business operations while identifying and pursuing opportunities to grow business and boost profits.
  • Expanded on-line business. Created Internet Catalog. Oversaw photography and copy writing.
  • Designed and sold Bed, Bath and Beyond expanded categories including in store fixturing resulting in $10M Annual Growth at retail.
  • Built price point products to meet customer category management goals.


Vice President of Sales

Lincoln Textile/Kensington
01.2003 - 01.2011
  • Responsible for offshoring of domestic legacy products to Turkey and China. Traveled extensively to oversee transition/approve factories and key quality components (20% margin growth).
  • Expanded key window categories during this period to JCP resulting in moving Kensington to second place in category. (At this time JCP was largest Window Coverings Retailer)
  • Implemented inventory and planning tools for customers to right size inventories and minimize markdowns. Markdowns were brought down 4% in year one.
  • Achieved 10% YOY growth with BBB/LNT in Home Decor.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Developed and implemented account management plans to establish customer satisfaction.

Sales Executive

Lincoln Textile/Kensington
05.1996 - 01.2003
  • Developed business with BBB and LNT resulting in $15M annual business by 2003.
  • Reorganized sales team to improve efficiency and exited small customer “open catalog” business improving profitibility.

Senior Sales Executive

Brown University/WBRU Radio
02.1993 - 04.1996
  • Hired to execute transition from student run radio to professional led. 700K revenue to 7M in 30 months.
  • Managed music event sponsorships/trade deals with National and Regional Beer/Wine/Liquor distributors.
  • Key part of team awarded "Top Radio Station of the Year" by Rolling Stone Magazine.

General Manager

Bear Communications.
02.1992 - 02.1993
  • Transitioned station and customer base from traditional radio to all talk format.
  • Trained and managed new sales team.

Account Executive

Bear Communications/WWRX FM
05.1991 - 04.1992

Education

Bachelor of Science - Communications

University of Rhode Island
Kingston, RI
05.1991

Skills

  • Sales and Marketing
  • Account Management Strategy
  • Market Trends
  • Negotiation
  • Product building
  • Knowledge of fabric, from yarns to special finishes
  • Offshoring

Timeline

Senior Vice President Sales

Lincoln Textile/Kensington
01.2011 - Current

Vice President of Sales

Lincoln Textile/Kensington
01.2003 - 01.2011

Sales Executive

Lincoln Textile/Kensington
05.1996 - 01.2003

Senior Sales Executive

Brown University/WBRU Radio
02.1993 - 04.1996

General Manager

Bear Communications.
02.1992 - 02.1993

Account Executive

Bear Communications/WWRX FM
05.1991 - 04.1992

Bachelor of Science - Communications

University of Rhode Island

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Phil Anderson