PHILIP Z F CHAO
New York,USA
Summary
Cross-cultural marketing and content professional with 4+ years of experience across the United States and China. Managed creator collaborations, brand partnerships, social campaigns, events, and high-volume international client relationships. Built a social channel to 200,000 followers and 3 million views. Native Mandarin speaker with fluent English and Japanese, combining audience awareness with visual storytelling and disciplined campaign execution.
Overview
6
6
years of professional experience
Work History
Senior II Real Estate Broker
USWOO Realty LLC
New York, USA
03.2024 - Current
- Managed relationships with 250+ international clients and closed 100+ residential and commercial transactions, balancing multiple timelines and stakeholder needs.
- Planned and published campaigns across Instagram, Xiaohongshu, and TikTok that generated 3,000+ engagements per post.
- Negotiated B2B partnerships with property developers and organized campus activations with NYU and Parsons to reach international audiences.
- Supervised and trained new agents, contributing to 20% of company revenue during the 2025 peak season.
Public Relations Specialist
CHAO.S PR Agency
New York, USA
10.2023 - 02.2024
- Led PR campaign and event execution for clients including MINISO USA and the Brooklyn Nets.
- Coordinated influencer collaborations and social content, and produced visual assets aligned with each client's brand story.
Founder and Marketing Manager
Partof Studio NY
New York, USA
09.2021 - 06.2023
- Founded and managed an independent jewelry brand, directing product positioning, content, and customer marketing.
- Coordinated cross-border collaborations with Chinese designers and adapted promotions for local audiences, increasing digital engagement by 30% and reaching a 70% repurchase rate.
Social Media Manager
Dinlab Education
Shanghai, China
12.2020 - 07.2021
- Built and managed an art education video channel to 200,000 followers and more than 3 million views across Bilibili and TikTok.
- Produced 15+ viral videos averaging 90,000 views and established a consistent visual identity across platforms.
- Analyzed audience and art-market trends to develop commercially relevant content and IP concepts.
Education
Master of Fine Arts - Photography, Video and Related Media
School of Visual Arts
New York, NY01-2023
Bachelor of Arts - Cinema, Minor in Japanese
Binghamton University
Binghamton, NY01-2020
Languages And Tools
- Mandarin Chinese: Native
- English: Fluent
- Japanese: Fluent
- Adobe Creative Cloud
- Excel / PowerPoint / Google Workspace
Timeline
Senior II Real Estate Broker
USWOO Realty LLC
03.2024 - Current
Public Relations Specialist
CHAO.S PR Agency
10.2023 - 02.2024
Founder and Marketing Manager
Partof Studio NY
09.2021 - 06.2023
Social Media Manager
Dinlab Education
12.2020 - 07.2021
Master of Fine Arts - Photography, Video and Related Media
School of Visual Arts
Bachelor of Arts - Cinema, Minor in Japanese
Binghamton University