Creative Art Director and Senior Brand Designer with 15+ years of experience in building impactful visual identities, rebranding strategy, and cross-platform design. Specializes in healthcare, biotech, editorial, and culture sectors. Known for concept-driven thinking, visual clarity, and collaborative leadership from concept through execution.
Overview
21
years of professional experience
Work History
Acutis Diagnostics
, NY
Art Director
01.2018 - Current
Job overview
Company Overview: Clinical Toxicology Laboratory
Led complete rebrand of a clinical toxicology lab; increased brand recognition by 50%.
Directed visual campaigns that resulted in a 35% increase in patient engagement.
Developed visual systems and digital assets supporting lab test launches.
Designed high-impact social content to enhance sales performance.
Clinical Toxicology Laboratory
Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
PH260272 Studio
, NY
AD/Senior Brand Designer Freelance
01.2016 - Current
Job overview
Company Overview: Freelance Advertising Studio
Delivered brand identities and 360 campaigns across sectors: edition, fashion, culture, tech, sport & wellness.
Collaborated directly with clients to align strategy and design execution.
Produced print, digital, and environmental branding assets.