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Phillip A. Berdion
Conroe,TX
Summary
Over 15 years of progressive success building, developing, and retaining highly efficient teams in the metal building, component, and roofing industries. Proven track record outperforming against aggressive sales, revenue, and customer engagement goals. Leverages subject matter expertise, strategic insights, and business acumen to enhance operational performance and associated outcomes. Regarded as a respected leader with the ability to coach, mentor, and develop talent to drive succession planning. Engages change management expertise to foster adoption of newly deployed continuous improvement initiatives and maximize financial performance within a constantly evolving market, including the implementation of software and solutions to enhance automation.
Overview
2027
2027
years of professional experience
Work History
Owner /Business Operations Manager
MBR Express
Houston, TX
- Developed two staff members into successful store managers with track records of exceeding all established performance targets.
- Spearheaded the integration and transition to Oracle R12 software across nine locations.
Assistant Store Manager
The Home Depot
Santa Fe, NM
Territory Manager / Technical Sales Representative
Gibraltar Industries
Houston, TX
01.2024 - Current
- Launched the metal roofing initiative for DOT Metals in Houston, San Antonio and Austin markets. This includes acting as the factory representative for all distribution accounts such as ABC Supply, SRS Distribution, QXO, SPEC Building Materials and The Home Depot. Metal Roofing was and is a new endeavor for Gibraltar, so I was brought on for my expertise in the industry. My primary duties include the following.
- Factory Representative and first contact for all accounts in my territory.
- Lunch and Learn training for distribution accounts and end users.
- Estimating complex projects
- Field visits with sales reps, contractors and end users to help determine material needs and install details.
- Increased Metal Roofing Sales by 55% from FY2024 to FY2025
- Added eight accounts from FY2024 to FY2025
- Representing DOT at RCAT and other similar industry shows.
Branch Manager
Berridge Manufacturing Company
Austell, GA
01.2023 - 01.2024
- Accountable for the performance of a team of three, including recruiting, retention, and performance reviews. Oversee inventory management to drive accuracy and identify opportunities to implement process improvements to drive efficiency, contain costs, and improve operational output. Direct the safe utilization of various machinery, including mobile roll formers, de-coilers, re-coilers, slitters, and overhead cranes to reduce risk from injury and associated workers compensation losses.
- Reduced extensive lead times by ordering master coils to the Atlanta location, enabling local provision of service to generate increased revenues in comparison to FY22; led the only team corporatwide to outperform against sales and fulfillment objectives.
- Facilitated impactful trainings to develop talent and ensure the implementation and delivery of internal and industry best practices across operations.
General Manager – Component Sales
Whirlwind Steel Buildings, Inc.
Tallapoosa, GA
01.2021 - 01.2023
- Spearheaded sales and operations initiatives to position corporation competitively within market space. Managed the performance of a team of eight, comprised of four inside and four outside sales representatives in the B2B and B2C space; trained employees on effective sales tactics to generate a pipeline of qualified prospects and manage the comprehensive sales cycle through closing new accounts, as well as retaining and expanding existing accounts. Conducted financial reporting and sales forecasting, as well as overseeing an annual budget of $18M. Created and deployed marketing strategies to facilitate brand recognition and accelerate sales performance. Conducted quarterly Sarbanes-Oxley (SOX) audit reviews in collaboration with internal auditors and implemented changes based upon findings.
- Restaffed inside sales team following pandemic-driven layoffs to build a high-performing team accountable for both new business development and account management, including developing one member into outside sales rep.
- Recaptured lost business through relationship building and delivering outstanding end-to-end service.
- Developed and facilitated impactful training content, including a shadowing and mentoring program to develop new hires and provide onboarding and continuous education.
- Served as point of contact for key strategic accounts by providing consultative guidance to define business needs and develop customized solutions to meet client requirements.
- Established and upheld pricing guidelines based upon historic annual sales volume and projected sales.
- Developed standardized email signatures across quotations and order processing to deliver unified customer-facing messaging by all employees.
General Manager
Cornerstone Building Brands
Houston, TX
01.2003 - 01.2020
- Managed the financial performance, including profit and loss, revenue generation, and forecasting for nine Metal Depot stores. Oversaw a team of nine store managers and 30+ indirect reports, maintaining a consistent focus on driving operational and performance improvements to drive efficiency and capture enhanced market share to optimize revenue and sales growth. Recruited, hired, trained, and engaged employees to facilitate high performance and improve efficiency, while developing succession plans to promote top performers. Oversaw a budget valued at $30M for nine stores, approved all purchase orders and expenses, and analyzed financial statements for variance.
- Leveraged change management expertise across internal software implementation upgrades and implementations to facilitate seamless adoption of new protocols. Served as point of contact for high-visibility accounts and maintained relationships with stakeholders in leadership to accelerate growth across new business and account management. Ensured compliance with federal, state, and internal workplace safety regulations to minimize risk. Established pricing guidelines for small to medium sized businesses and enterprise projects to optimize profitability while winning bids. Authored and edited standard operating procedure manual to formalize operational procedures and increase efficiency. Promoted four times throughout tenure due to outperforming against metrics and ownership of key processes, with a focus on improving operational and sales processes.
- Directed the opening of four new locations (Memphis, Springfield, Baton Rouge, and Raleigh), representing $7M+ in annual revenue growth; recruited, hired, onboarded, and trained over 15 new employees within a two-year timeframe supporting new facilities.
- Reduced shrink to 0.25% and inventory levels by 13% to achieve significant overhead and labor cost savings.
- Recognized for achieving 110%+ of operating profit goals annually and growing business from the ground up to $150K+ in annual revenue within key account.
Education
Master of Business Administration - Concentration in Operations Management
University of New Mexico
Bachelor of Arts - Political Science
University of New Mexico
Associate of Arts - undefined
Modesto Junior College
Skills
- Oracle ERP, Sage, SAP, Navision, Beck Automation, Connex, Microsoft Word
- Metal Building Software: Express, Prism, Optima, Agora
- Problem-solving
- Team leadership
- Operations management
- Customer service
- Decision-making
- Employee relations and conflict resolution
- Planning and implementation
- Staff training
- Staff management
- Inventory management
- Management
Timeline
Territory Manager / Technical Sales Representative
Gibraltar Industries
01.2024 - Current
Branch Manager
Berridge Manufacturing Company
01.2023 - 01.2024
General Manager – Component Sales
Whirlwind Steel Buildings, Inc.
01.2021 - 01.2023
General Manager
Cornerstone Building Brands
01.2003 - 01.2020
Assistant Store Manager
The Home Depot
Bachelor of Arts - Political Science
University of New Mexico
Associate of Arts - undefined
Modesto Junior College
Owner /Business Operations Manager
MBR Express
Master of Business Administration - Concentration in Operations Management
University of New Mexico
AREAS OF EXPERTISE
Operational Leadership | Building High-Performing Teams | Driving Revenue through New Business Development Account Management | Outside Sales | Inside Sales | Supply Chain Optimization | Vendor Relations | Strategic Partnerships | Human Resources Enhancing the Customer Experience | Profit & Loss Accountability | Increasing Efficiency | Process Improvements