Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

PHOEBE RAYE SIEGEL

New York

Summary

Dynamic leader and relationship builder passionate about storytelling, aesthetics, and execution. Recognized for adaptability, drive, and creativity in transforming innovative ideas into impactful results. Thrives on tackling challenges with unwavering confidence and focus, consistently delivering high-quality outcomes in fast-paced environments. Committed to fostering collaboration and inspiring teams to achieve shared goals.

Overview

3
3
years of professional experience

Work History

Director of Creative & Brand Strategy

Gansevoort Hospitality
09.2024 - Current
  • Directed creative strategy across 9 venues, launching 5 successfully.
  • Ensured brand alignment across all digital interfaces, social media, aesthetics, uniforms & client experiences.
  • Created shot lists and concept briefs for all marketing collateral and social media assets across accounts, and produced.
  • Produced partnerships & activations incl. PBR Showcase, Maybelline, Alix Earle Sip Margs, Love Island Birthday Bash, Access Hollywood x Chet Hanks, Unwell x Grace O’Malley Launch Party etc.
  • Secured national press coverage (Fox, NBC, East End) etc.
  • Facilitated talent booking & riders incl. Jon Pardi, Tucker Wetmore, Greylan James, Sofi Tukker, Loud Luxury, etc.
  • Led operations & growth campaigns using Meta Ads, guerilla tactics, Yelp & Google Reviews.

Creative Coordinator & Producer

Coleman Creative Agency
11.2023 - Current
  • Coordinated deliverables for Coachella (Golden Voice/AEG), incl. Method activation talent wrangling & content deliverables.
  • Managed influencer gifting, itineraries, and on-site needs.
  • Led Wella Influencer House social schedule (Hamptons) leveraging regional expertise and relationships securing VIP dining, access, and luxury perks.
  • Executed location coordination for country music college tour promo (6 campuses).
  • Collaborated on strategy for Girl Talk, cultivating women’s communities & social calendars.
  • Contributed to vendor management, production, & client communications across projects.

Junior Event Designer & Producer

Eventique
05.2023 - 08.2024
  • Designed & produced events for Variety, Meta, Jack Links, Laneige x Sydney Sweeney, Curaleaf, Monday.com, Linktree, L’Occitane, Philosophy, etc.
  • Handled production schedules, budgets, vendors, creative concepts, and talent styling.

Creative Social Media Specialist

Nolcha Shows
02.2023 - 05.2023
  • Curated stimulating social media videos and promotional campaigns for designers Oh Polly, Anna Zuckerman, Host & Var, The Tailory, Nazranaaa etc.
  • Managed company social media account, increasing engagement and views by 5,000.

Creative Assistant

Abbey Int. Enterprises
12.2022 - 02.2023
  • Supported creative direction at Art Basel fashion/art show.
  • Assisted onsite execution and managed backstage ops.

Marketing Coordinator

Shari Frank Presents
04.2022 - 07.2022
  • Promoted alcohol brands incl. Montaukila via activations.
  • Grew event attendance to 300+ guests.

Education

BA - Sociology, Law, Justice, & Social Change

University of Michigan
05.2023

Skills

  • Event design expertise
  • Brand development strategy
  • Resourceful
  • Creative Problem Solving
  • Strategic planning
  • Flexible in dynamic environments
  • Relationship building
  • Decision-making
  • Creativity and innovation
  • Project coordination

Interests

  • Cooking
  • Creative Writing
  • Dancing
  • Coca Cola Enthusiast
  • Traveling
  • Backgammon / Strategy Games

Timeline

Director of Creative & Brand Strategy

Gansevoort Hospitality
09.2024 - Current

Creative Coordinator & Producer

Coleman Creative Agency
11.2023 - Current

Junior Event Designer & Producer

Eventique
05.2023 - 08.2024

Creative Social Media Specialist

Nolcha Shows
02.2023 - 05.2023

Creative Assistant

Abbey Int. Enterprises
12.2022 - 02.2023

Marketing Coordinator

Shari Frank Presents
04.2022 - 07.2022

BA - Sociology, Law, Justice, & Social Change

University of Michigan

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