Phyllis Neely

• Conducted market research to identify potential tenants and rental rates.
• Ensured compliance with all state and local laws regarding fair housing practices.
• Reviewed applications from prospective tenants; analyzed financial statements of applicants to determine creditworthiness.
• Ensured that all documentation was completed correctly prior to signing leases.
• Handled evictions when necessary; prepared documents for court proceedings if needed.
• Organized promotional activities such as open houses or special events to attract new renters.
• Trained staff and new associates on compliance, policies and procedures to maximize success.
• Managed the leasing process from start to finish. Converting a prospect to an applicant, applicant to a resident.
• Assisted in developing strategies for maximizing occupancy levels within a portfolio of properties.
• Developed and monitored lease portfolio strategies to maximize return on investment.
• Met performance metrics, revenue growth, customer retention and new customer acquisition.

Leasing Specialist, Colony American Homes, a leading single-family rental real estate investment trust merged with Starwood Waypoint Residential Trust known as SWAY. Survived another merger that combined "SWAY" with Invitation Homes, forming a combined company now known as Invitation Homes, Inc.

Invitation Homes-Leasing Experienced Manager

• Monitoring of the market trends and competitor inventory.
• Monitoring DTRR (Days to Re-Resident), absorption, and retention reporting to identify opportunities to collaborate with Acquisitions, Revenue Management, and the Leasing Experience Team to ensure occupancy goal of 98%.
• Utilizing feedback provided to determine an action plan for the home whether in fit and finish changes or pricing to accommodate the condition.
• Creating solutions to identify and address trends in the market.
• Reviewing suggested pricing step down and adjusting pricing as required.
• Ensuring LES remains in compliance on providing LES feedback and specific points of time during the leasing lifecycle.
• Reviewing all Qualtrics survey data to ensure LES is delivering exceptional customer service.
• Monitoring Lead and Showing volume and trends to ensure timely follow-up with prospects when required.
• Communicating with prospects when needs arise to ensure we are delivering exceptional customer service.
• Training and communicating changes to lease enhancement options to ensure compliance and drive revenue. This includes resident-facing programs such as: Smart Home Technology, Resident Orientation program, and all other programs utilized to produce revenue
• Ensuring a smooth resident experience through maintaining full knowledge of the policies and processes surrounding their lease agreement.
• Providing training and accountability to LES to ensure compliance.
• Coordinating resolution of resident concerns that may arise during their lease period.
• Working alongside VPO & Revenue Management to review Renewal Pricing and determine strategy and rates.
• Meeting with VPO/PD to establish negotiation terms, renewal goals, and renewal strategy.
• Monitoring reporting around LES monthly performance in both Leasing and Renewals. Providing coaching when necessary to drive positive impact to performance results.
• Reviewing renewal rent growth progress for both open and closed renewals and adjusting when necessary to drive performance.
• Recruit, hire and onboard new LES and LEA to the team
• Conduct property tours with existing and potential investors
• Trained employees on additional job positions to maintain coverage of roles.
• Created training modules and documentation to train staff.
• Exercised good judgment and decision-making in escalating concerns and resolving issues.

• Negotiated and drafted percentage lease documents for retail commercial spaces.
• Conducted market surveys to determine competitive rental rates.
• Coordinated showings of properties with potential tenants.
• Prepared monthly reports on leasing activities and occupancy levels.
• Inspected vacant units and ensured that they met safety standards prior to renting out.
• Resolved tenant complaints in an effective manner.
• Provided administrative support to property management staff.