PIPER HOOD
Orlando
Summary
Forward-thinking sales and marketing professional and entrepreneur with proven record of accomplishment. Driven and ambitious change manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Focused on profit maximization through multifaceted business approaches.
Overview
31
31
years of professional experience
Work History
Vice President of Hospitality Business Development
Tavistock Restaurant Collection
03.2020 - Current
- Develop and implement new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Oversee staff, vendors and production of over 600 annual events from 12 to 100,000 attendees
- Drive multi site event sales in key markets for over $13 million in revenue
- Manage strategic partnership and sponsors to align with company objectives
Co-Founder
Hub 925
07.2015 - 03.2019
- Founding partner of profitable 9,000 square foot coworking space and event facility in Orlando, Florida
- Researched consumer trends, pricing strategy, market demand, and industry trends to formulate business plan for launch
- Negotiated key initial contracts and established plans to formalize structure and support growth
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Devised, deployed and monitored processes to boost long-term business success resulting in revenue doubling each year for 3 consecutive years
- Sold interest to co- founder in 2019. Business is still currently operating
Business Owner
Shop Source
02.2002 - 09.2015
- Founder of profitable marketing service company focused on the hospitality industry. Provided competitive analysis, market and consumer insights, market feasibility studies, sales performance improvement, sales forecasting, marketing program assessments, pricing analysis, product mix analysis, and brand standards
- Managed staff of 25 independent contractors
- Hospitality client list included major hospitality brands (Starwood, Hilton, Hyatt, Embassy Suites) with hundreds of successful programs conducted in the U.S., Bahamas, Mexico and Canada
Consultant
PGA TOUR Inc.
01.2002 - 02.2004
- Identified new partnership targets, developed new business opportunities and collaborated with stakeholders
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation
Director of Marketing
Starwood Vacation Ownership Inc.
02.1999 - 01.2002
- Built, implemented and enhanced national marketing initiatives to maximize vacation ownership sales
- Managed partner relationships and strategic marketing alliances including travel partners, credit card partners, and membership organizations to generate vacation ownership sales of over $50 million annually
- Managed advertising and marketing budget of over $2 million to include national direct mail, digital campaigns, lead acquisition and telemarketing
- Managed call center operations with staff of 250 associates and production budget of $50 million in sales including inbound and outbound programs
National Director of Convention Sales
Hard Rock Cafe International Inc.
03.1993 - 02.1999
- Established and met ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity
- Drove sales from groups, meetings and special events to 51 Hard Rock Cafe locations worldwide
Education
Bachelor of Science - Marketing
University of Florida
Gainesville, FLSkills
- Business development and retention
- Operations management
- Performance management
- Customer service
- Cross-functional teamwork
- Strategic planning and execution
- Leadership
- Sales Process
Timeline
Vice President of Hospitality Business Development
Tavistock Restaurant Collection
03.2020 - Current
Co-Founder
Hub 925
07.2015 - 03.2019
Business Owner
Shop Source
02.2002 - 09.2015
Consultant
PGA TOUR Inc.
01.2002 - 02.2004
Director of Marketing
Starwood Vacation Ownership Inc.
02.1999 - 01.2002
National Director of Convention Sales
Hard Rock Cafe International Inc.
03.1993 - 02.1999
Bachelor of Science - Marketing
University of Florida
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