Piper Taylor
Chico,CA
Summary
Talented marketing director with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships, and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
EG Wealth Management
Chico, CA
08.2022 - Current
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Launched integrated marketing campaign models to enhance prospect engagement.
- Ensured compliance with relevant laws governing advertising practices.
- Recommended policy changes to improve marketing tactics and strategies.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Provided guidance on creative direction for branding efforts across multiple channels.
- Conducted research to determine ideal markets for products and services.
- Created customer-focused messaging that resonates with target audiences.
- Presented monthly results of all marketing efforts at executive team meetings.
- Identified opportunities for new business partnerships or other growth initiatives.
Vice President of Marketing
Alpha Gamma Delta International Sorority
Chico
11.2021 - 11.2022
- Elected out of 120 women to be Vice President of Marketing for Alpha Gamma Delta.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Created and executed digital marketing campaign calendar using marketing automation platforms.
- Planned and coordinated marketing events.
- Curated custom merchandise.
- Created content that aligned with the organization's values and ideals.
Sales and Marketing Intern
Greek House Retail Store
Clovis, CA
06.2022 - 09.2022
- Collaborated in team environment to maintain high levels of productivity.
- Completed over five campaigns that resulted in $5,000 in sales.
- Developed marketing content for the organization.
- Curated my own merchandise design and launch it on their ecommerce website.
- Worked with clients through the idea process, to production, to the physical product.
Marketing and Branding Manager
Superior Industrial Construction
Durham
08.2021 - 12.2021
- Organize a marketing strategy specific to the client's needs.
- Designed three advertisement calendars for both companies.
- Organized a new messaging system that created a closer connection between the customers and companies.
Barista and Cashier
Dutch Bros Coffee
Chico
04.2021 - 08.2021
- Maintain inventory, reordering and restocking supplies.
- Guide customers through all menus, demonstrating advanced knowledge of specifics.
- Anticipate and address customer needs.
- Deliver exceptional and friendly service.
- Answer guest inquiries and resolve issues smoothly.
Administrative Assistant/Receptionist
Synergy
Clovis
06.2018 - 04.2020
- Advise clients of schedule openings.
- Update client records on paper and through a computer database.
- Collect payments and fees according their scheduled payments.
Education
Business Administration -
California State University, Chico
06.2024
Marketing and Entrepreneurship -
Center of Advanced Research and Technology
06.2020
Skills
- Campaign Development
- Market Tracking
- Communications Management
- Project Planning
- Digital Marketing
- Media Relations
- Content Creation
- Brand Positioning
Accomplishments
Researched and developed a unique public service announcement and placed top 6 out of 250 students in an annual showcase.
Certification
- Salesforce CRM badge
- Salesforce Leads and Opportunity badge
Timeline
Marketing Coordinator
EG Wealth Management
08.2022 - Current
Sales and Marketing Intern
Greek House Retail Store
06.2022 - 09.2022
Vice President of Marketing
Alpha Gamma Delta International Sorority
11.2021 - 11.2022
Marketing and Branding Manager
Superior Industrial Construction
08.2021 - 12.2021
Barista and Cashier
Dutch Bros Coffee
04.2021 - 08.2021
Administrative Assistant/Receptionist
Synergy
06.2018 - 04.2020
Business Administration -
California State University, Chico
Marketing and Entrepreneurship -
Center of Advanced Research and Technology
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