Summary
Overview
Work History
Education
Skills
Websites
Languages
Certification
Honors Awards
Timeline
Generic
Sona Avetisyan

Sona Avetisyan

Glendale,CA

Summary

A marketing specialist with over 10 years of experience, with organizational and creative skills. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Passionate about the entertainment industry, bringing valuable experience from working in music marketing and the movie industry.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

Martinian Lawyers
08.2023 - Current
  • Increased customer engagement through the creation of compelling social media content and strategies.
  • Enhanced brand visibility by developing and implementing targeted marketing campaigns.
  • Improved website traffic with the implementation of SEO best practices and keyword research.

Freelance Marketing Consultant

Independant
05.2023 - Current
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.

Marketing Team Lead

Philip Morris International
08.2021 - 03.2023
  • Managed portfolio for IQOS brand
  • Implemented email marketing campaigns that led to higher open rates and clickthroughs.
  • Collaborated with sales teams to create effective promotional materials tailored to target audiences.
  • Developed comprehensive go-to-market strategies for new product launches leading to increased sales revenue.
  • Developed annual marketing plans aligning with overall business objectives.
  • Coordinated user-engagement events, increasing brand awareness.
  • Created creatives for digital channels.

Marketing Executive

Philip Morris International
02.2021 - 08.2021

Content Marketing Specialist

Philip Morris International
01.2020 - 02.2021

Marketing Content Manager

all.me
07.2018 - 01.2020


  • Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
  • Managed a team of writers and designers ensuring timely delivery of high-quality articles and blog posts.
  • Successfully represented the product at WCIT 19 (World Conference on International Telecommunications)

Music Marketing

Music Promo Today
09.2016 - 07.2018


  • Boosted online presence for artists in USA and Canada through carefully crafted promotional content and digital marketing strategies.
  • Implemented Influencer Marketing campaigns on YouTube, Instagram
  • Collaborated with graphic designers to create visually appealing promotional materials that captured the essence of each artist''s brand.
  • Maintained up-to-date knowledge of music industry trends, incorporating relevant information into marketing strategies when applicable.
  • Promoted new music releases on streaming platforms (Spotify, Soundcloud) resulting in increased streams and playlist placements for artists.
  • Streamlined project management processes for improved efficiency and timely completion of tasks.

Marketing And Public Relations Manager

Persona Grata Group
01.2014 - 09.2016
  • Managed PR and Marketing Campaigns for different clients and for the movie "Run away or Get Married".
  • Cultivated journalist relationships and secured coverage.
  • Managed social media and digital campaigns.
  • Coordinated offline events and photoshoots.

Journalist

Cosmopolitan Magazine
03.2013 - 08.2013
  • Collaborated with editors to refine article content, ensuring clarity and accuracy while adhering to strict deadlines.
  • Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
  • Cooperated with partners for advertisement placements.

Education

Master's degree - Communications (PR)

Yerevan State Linguistic University After V. Brusov
01.2014

Bachelor's degree - International Journalism

Yerevan State Linguistic University After V. Brusov
01.2012

Skills

  • Brand building
  • Digital Marketing, SMM
  • Influencer Marketing
  • Content Management
  • Event Planning
  • Campaign Development
  • Communications Management
  • Project Management
  • Content Writing
  • Media Relations
  • Trade Shows and Events
  • MS Office Suite
  • Web Management
  • Campaign Reporting
  • Tracking POs, and managing department schedules

Languages

English
Native or Bilingual
Armenian
Native or Bilingual
Russian
Native or Bilingual

Certification

  • PMP Certification Training Course - American University of Armenia
  • Agile project management essentials - PMA - Project Management Advisory

Honors Awards

ABCD award (Above and beyond the call of duty) - Philip Morris International, 2021

Timeline

Marketing Coordinator

Martinian Lawyers
08.2023 - Current

Freelance Marketing Consultant

Independant
05.2023 - Current

Marketing Team Lead

Philip Morris International
08.2021 - 03.2023

Marketing Executive

Philip Morris International
02.2021 - 08.2021

Content Marketing Specialist

Philip Morris International
01.2020 - 02.2021

Marketing Content Manager

all.me
07.2018 - 01.2020

Music Marketing

Music Promo Today
09.2016 - 07.2018

Marketing And Public Relations Manager

Persona Grata Group
01.2014 - 09.2016

Journalist

Cosmopolitan Magazine
03.2013 - 08.2013

Master's degree - Communications (PR)

Yerevan State Linguistic University After V. Brusov

Bachelor's degree - International Journalism

Yerevan State Linguistic University After V. Brusov

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Sona Avetisyan