Summary
Overview
Work History
Education
Skills
Websites
Timeline
Technicalsummary
Community Service
Technicalsummary
Community Service
Generic

Pooja Uberoi

Florida,FL

Summary

A seasoned leader with an impressive nearly 20-year tenure of leadership experience in the arts and community engagement sectors. A self-starter and serial entrepreneur, with an analytical mind and eye for detail. My firsthand experience in launching and managing ventures and my own organization has given me invaluable insights into the challenges and opportunities faced by entrepreneurs. Ready to lead future projects with visionary and strategic insight, fostering brand success and achieving organizational goals.

Overview

16
16
years of professional experience
3
3
Languages

Work History

Community and Membership Engagement Manager

Brooklyn Chamber of Commerce
04.2023 - 06.2024
  • Initiated and launched a digital membership portal, enhancing community engagement and boosting Chamber membership by 20% within six months through targeted outreach and optimizing user experience
  • Led migration and implementation of the SAAS platform for the member portal, collaborating with a team to develop a Commerce App utilized by 1200+ members monthly
  • Analyzed market trends to tailor engagement strategies, significantly improving member retention and onboarding 25-30 new members monthly using online tools
  • Achieved 20% year-over-year portfolio revenue growth by identifying and capitalizing on upselling and cross-selling opportunities aligned with evolving member needs
  • Executed organic and inorganic growth marketing strategies, driving customer retention, developing sales enablement programs, and generating marketing qualified leads (MQLs) for commercial teams
  • Co-chaired the Company Tourism Council, hosting quarterly meetings alongside the VP and Company General Counsel, and led the development of the Brooklyn Tourism Official Website project slated for launch in September 2024
  • Managed project grants, oversaw RFP processes, and selected developers for the Visit Brooklyn Official Website project, handling over 30 submissions
  • Managed a Membership project to re-engineer and consolidate service processes, improving communication flow between departments and reducing paperwork by 75%
  • Train AI models by creating and answering questions related to Tourism Websites and itinerary planning
  • Familiarity with quality guidelines, auditing processes, and performance management
  • Proficient in accurately interpreting metrics and making informed decisions based on data analysis.

Sales Director, Key Accounts

TAGFI Inc.
11.2022 - 03.2023
  • Pioneered innovative sales approaches that successfully penetrated new market segments for TAGFI, serving as the direct point of contact for all sales leads and reporting directly to the COO and CEO
  • Enhanced reporting accuracy at TAGFI by implementing data-driven evaluation tools such as Google Analytics and internal company tools
  • Directed a high-performing sales team at TAGFI, executing strategic initiatives that resulted in consistently exceeding sales targets by 25% and increasing new client acquisition by 40% annually
  • Managed the SAAS platform onboarding process and led the customer success team, achieving over 50 successful onboardings each month and driving upsells and cross-sells across various chambers and coaching clients
  • Managed relationships with 15 clients monthly as Customer Success and Client Manager at TAGFI
  • Led a team of Support specialists and Managed monthly KPI’s and Knowledge base for the company
  • Well versed with Zendesk
  • Managed a team of 10 to ensure seamless event operations, resolving issues promptly and maintaining strong vendor relationships to negotiate contracts and reduce event costs by 12%
  • Implemented innovative event concepts, increasing attendance by 20% and analyzing feedback to continuously improve participant experience by 20 attendees per month.

General Manager

The Danceworx Performing Arts Academy
08.2008 - 01.2017
  • Managed daily operations at a Dance School serving 5000 students, achieving a 12% reduction in costs through enhanced efficiency
  • Directed operations as Studio Head for 800 students and supervised a team of 30 instructors
  • Recognized with consistent awards for the number one studio and highest revenue across the Academy for five consecutive years
  • Led and motivated a team of 50 staff members, achieving 95% customer satisfaction through effective leadership and performance management
  • Implemented strategic initiatives that led to a 20% expansion in the client base
  • Streamlined operational processes, resulting in an 8% reduction in administrative overhead
  • Collaborated with teams to streamline processes, reducing average handling time and enhancing overall operational efficiency.

Education

Bachelor of Commerce (Major - Economics) -

Gargi College, University of Delhi

Program Management Program Certificate -

Gener8tor Skills Accelerator

Skills

  • Strategic Planning
  • Customer Experience
  • Digital Transformation
  • Data and Analytics
  • Marketing
  • Generative AI
  • Brand Management
  • Strategic Communications
  • Public Relations
  • Social Media Management
  • Leadership and Development
  • Content Management
  • SaaS Solutions
  • Relationship Management

Timeline

Community and Membership Engagement Manager

Brooklyn Chamber of Commerce
04.2023 - 06.2024

Sales Director, Key Accounts

TAGFI Inc.
11.2022 - 03.2023

General Manager

The Danceworx Performing Arts Academy
08.2008 - 01.2017

Bachelor of Commerce (Major - Economics) -

Gargi College, University of Delhi

Program Management Program Certificate -

Gener8tor Skills Accelerator

Technicalsummary

  • Google Analytics and Data Studio
  • Facebook Ad Manager
  • Google
  • SaaS Technology
  • ZOHO CRM
  • Membership Softwares
  • Predictive Analytics / AI tools and testing

Community Service

  • Marketing Head- MAIACA, Miami
  • President - NYC Dance Week, NY
  • Speaker and Dance Coach at IKIGAI
  • Former Board Member, Female R US
  • Event Planning - Young Brooklyn professionals
  • Community Grants Panelist, MIAMI DADE COUNTY
  • Member, Women’s Club Coconut Grove

Technicalsummary

  • Google Analytics and Data Studio
  • Facebook Ad Manager
  • Google
  • SaaS Technology
  • ZOHO CRM
  • Membership Softwares
  • Predictive Analytics / AI tools and testing

Community Service

  • Marketing Head- MAIACA, Miami
  • President - NYC Dance Week, NY
  • Speaker and Dance Coach at IKIGAI
  • Former Board Member, Female R US
  • Event Planning - Young Brooklyn professionals
  • Community Grants Panelist, MIAMI DADE COUNTY
  • Member, Women’s Club Coconut Grove
Pooja Uberoi