Porshea Coleman
Oak Park,MI
Summary
Experienced sales and marketing professional with over 15 years of expertise in leadership, human resources, sales, marketing, and property management. Demonstrated success in problem-solving, communication, and dispute resolution to drive organizational objectives. Collaborative team player with adept negotiating abilities, sharp business acumen, and a proven track record of leading teams to achieve sales targets effectively.
Overview
10
10
years of professional experience
Work History
Regional Director of Sales and Marketing
Watermark Retirement Communities
Tucson, AZ
03.2022 - Current
- Enhanced community occupancy throughout the portfolio.
- Secured 100% occupancy in eight different communities.
- Achieved over 95% occupancy across six communities.
- Boosted reviews by 425%.
- Elevated social media metrics, resulting in increased impressions and follower growth.
- Achieved goals while adhering to marketing and sales budgets.
- Developed marketing strategy to enhance brand positioning.
- Enhanced marketing and sales outcomes.
- Managed and organized database systems.
- Collaborated with Executive & Sales Directors to enhance KPI performance.
- Conducted interviews to assess candidate qualifications.
- Optimized sales development processes through targeted training.
- Executed media planning and purchasing.
- Analyzed sales data to create effective turnaround plans.
- Developed initiatives to strengthen brand identity.
- Managed logistics and promotion for high-impact event marketing initiatives.
- Media management (traditional/digital including social media)
- Managed sales and marketing strategies for 9-14 communities.
- Budget management.
- Analyzed market trends to inform business development strategies, positioning communities competitively within the region.
- Established key performance indicators to monitor operational success and implement corrective actions as needed.
- Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
- Visited sites periodically to view service levels and adherence to global service standards.
- Attended weekly meetings to discuss and optimize strategies.
- Analyzed market trends to inform strategic decision-making, adapting quickly to changing conditions for sustained success.
Property Manager
Gables of Troy 544 units - Kaftan Communities
Michigan
12.2020 - 12.2021
- Developed comprehensive onboarding and training program for team members.
- Established new guidelines to boost productivity.
- Achieved higher revenue through reduced rent delinquency.
- Elevated occupancy from 70% to 98%, establishing a waiting list.
- Led, coached, and developed a team of 10.
- Assessed contributions to align with organizational quality expectations.
- Formulated initiatives to drive improvements.
- Facilitated hiring process, ensuring seamless integration of new employees.
- Ensured accurate and timely payroll distribution.
- Conducted performance assessments.
- Managed operations for 544 residential units.
- Initiated property management reporting incorporating marketing strategies for portfolio.
- Maintained compliance with organizational standards and legal requirements.
- Achieved high satisfaction in addressing tenant problems.
Associate Resolution Advocate
Quicken Loans
Detroit, MI
07.2020 - 12.2020
- Delivered exceptional customer service during collection-focused inbound calls.
- Processed customer payments using servicing platform.
- Coordinated task management to prevent overdue assignments.
- Analyzed delinquent client files to address complex issues.
- Addressed customer complaints by investigating discrimination, appraisal disputes, credit inquiries, and fraud to manage risk.
- Managed collection processes for overdue payments, audits, corporate advances, and fees.
- Outlined various loss mitigation methods to clients to avert foreclosure.
Sales & Marketing Director
The Park at Franklin 343 apts - Watermark Retirement Communities-Senior Living Community
Southfield, MI
12.2015 - 11.2019
- Ensured marketing standards remained at 90% or higher over a five-year period.
- Boosted community ratings from 2 stars to 4.5 stars.
- Achieved a rise in census from 60% to 92%, resulting in a waiting list.
- Oversaw the hiring process for new marketing associates.
- Managed scheduling to optimize team productivity.
- Approved and managed payroll operations via ADP for marketing team, including monthly commissions.
- Strengthened team cohesion with diverse event organization.
- Prepared and communicated annual evaluation reports.
- Partner with HR on disciplinary action matters
- Coordinated and implemented promotional events.
- Directed financial planning for Marketing via Avid accounting system.
- Directed comprehensive community-focused marketing initiatives.
- Fostered professional relationships externally through active community outreach.
Education
High school diploma -
Academy of Detroit
Ferndale, MI05.2003
Skills
- CRM Software
- Database Marketing
- Accounts Payable
- Budgeting
- Property Management
- Event Marketing
- Property Leasing
- Email Marketing
- Fair Housing Regulations
- Management
- Time management
- Organizational skills
- Customer service
- Digital marketing
- Sales management
- Google Analytics
- Social media management
- Media planning
- Media buying
Accomplishments
- Achieved multisite census and NOI growth through effectively leading & collaborating with various portfolios.
Personal Information
Work Permit: Authorized to work in the US for any employer
Accomplishments
- 6 communities achieved 100% occupancy
- Increased reviews organization wide by 425%
Skills
- Customer Relationship Management
- Public Relations
- KPI Tracking
- Sales Strategies
- Staff Training and Development
- Relationship Building
- Brand Awareness
- Performance Improvement
Timeline
Regional Director of Sales and Marketing
Watermark Retirement Communities
03.2022 - Current
Property Manager
Gables of Troy 544 units - Kaftan Communities
12.2020 - 12.2021
Associate Resolution Advocate
Quicken Loans
07.2020 - 12.2020
Sales & Marketing Director
The Park at Franklin 343 apts - Watermark Retirement Communities-Senior Living Community
12.2015 - 11.2019
High school diploma -
Academy of Detroit