PRERNA MUKHERJEE
Content Strategy Leader | Brand Storytelling | Editorial Leadership
Mumbai
Summary
Content strategist and communication leader with 11+ years of experience developing and executing high-impact content strategies for digital brands. Expertise in translating business objectives into scalable content initiatives that drive audience engagement, brand visibility, and measurable business growth.
Proven experience leading cross-functional teams, managing agency relationships, developing editorial frameworks, and delivering content across websites, social media, marketing campaigns, and branded communications. Strong background in content operations, audience research, SEO strategy, storytelling, and team leadership.
A trained Hindustani classical vocalist, Kathak performer, lyricist, and voice artist, bringing creativity, storytelling, and cultural insight into strategic content development.
Overview
15
15
years of professional experience
Work History
Senior Manager – Content
Media.net
01.2016 - Current
- Lead the content strategy for a portfolio of 50+ consumer-facing websites, aligning editorial initiatives with marketing and business objectives.
- Developed strategic content roadmaps that contributed to an 85% increase in consumer engagement and a 110% increase in website traffic.
- Partner with marketing, product, SEO, design, and business teams to translate organizational goals into scalable content initiatives.
- Conduct market research, audience analysis, and competitor benchmarking to identify emerging content opportunities and optimize editorial strategy.
- Build and maintain collaborative relationships with five internal teams and six external agency partners, ensuring alignment on content planning and execution.
- Oversee content production across websites, marketing campaigns, and digital channels, delivering over 150 high-quality articles every month.
- Lead and mentor a team of 20 writers and editors, establishing editorial standards, workflows, and quality benchmarks.
- Drive recruitment, onboarding, coaching, and performance management initiatives to build a high-performing content organization.
- Streamlined editorial workflows, improving collaboration, delivery efficiency, and overall content quality.
Content Editor
Insta Group Pvt. Ltd.
09.2015 - 12.2016
- Managed editorial content across India, Middle East, USA, and Europe while ensuring consistency in brand messaging and editorial standards.
- Collaborated with regional marketing teams to create monthly marketing collateral that increased qualified sales leads by 25%.
- Developed social media content strategies that improved lead generation by 40%.
- Implemented SEO-focused content initiatives resulting in a 125% increase in website traffic.
- Improved editorial workflows, reducing content turnaround time by 40%.
- Managed editorial calendars and content production while maintaining quality across multiple markets.
Associate Editor
Avantika Magazine Pvt. Ltd.
07.2012 - 08.2014
- Managed editorial planning and production for lifestyle and entertainment content.
- Edited feature stories while ensuring editorial excellence and consistency.
- Conducted interviews with artists and industry personalities to produce engaging long-form content.
- Collaborated with contributors to develop compelling editorial stories.
- Supported audience growth through social media content that increased engagement by 15%.
Assistant Producer
Ideasbox Entertainment
09.2011 - 04.2012
- Supported research and content development for television production.
- Conducted contestant research, profiling, and evaluation of 50+ contestants/month for reality television programming.
- Collaborated with production, editorial, and creative teams through pre-production and post-production.
- Coordinated with directors, editors, and channel stakeholders to ensure timely delivery of production assets.
- Assisted in promotional content development and production scheduling.
Education
Master of Arts - Journalism And Mass Communications
Sikkim Manipal University of Distance Education
Mumbai 04.2001 -
Bachelor of Mass Media - Journalism
Usha Pravin Gandhi College of Management
Mumbai 04.2001 -
Skills
- Content Strategy
- Editorial & SEO Strategy
- Brand Storytelling
- Campaign Planning
- Content Marketing
- Audience Research
- Stakeholder Management
- Cross-functional Collaboration
- Team Leadership
- Project Management
- Creative Ideation
- Voice-over
- Lyric Writing
- Music & Performance Arts
Timeline
Senior Manager – Content
Media.net
01.2016 - Current
Content Editor
Insta Group Pvt. Ltd.
09.2015 - 12.2016
Associate Editor
Avantika Magazine Pvt. Ltd.
07.2012 - 08.2014
Assistant Producer
Ideasbox Entertainment
09.2011 - 04.2012
Master of Arts - Journalism And Mass Communications
Sikkim Manipal University of Distance Education
04.2001 -
Bachelor of Mass Media - Journalism
Usha Pravin Gandhi College of Management
04.2001 -