Preston McArthur
Sandy
Summary
Revenue and operations professional dedicated to enhancing revenue efficiency and enabling go-to-market teams through streamlined processes that simplify daily operations. Expertise in aligning business objectives with operational efficiencies, leveraging data analysis and visualizations to build compelling narratives that drive strategic decision-making. Proven ability to identify opportunities for improvement, ensuring teams operate at peak effectiveness while achieving organizational goals.
Overview
3
3
years of professional experience
Work History
Revenue Operations Analyst
Whistic
Utah
03.2025 - Current
- Functionally operated as Senior RevOps lead following leadership transition
- Owned CRM architecture and data integrity across systems, ensuring leadership and board reporting reflected accurate pipeline, forecast, and revenue performance.
- Built and ran the Deal Desk function end-to-end, aligning contract data, sales processes, and financial reporting to support clean revenue visibility.
- Designed cross-system automations that reduced manual work, improved handoffs between GTM teams, and increased overall operational efficiency.
- Served as primary administrator and strategic owner of the GTM tech stack, including Salesforce, HubSpot, Chili Piper, ChurnZero, LeadIQ, UserGems, Salesloft, Gong, and RevOps CPQ.
- Partnered with Sales, Marketing, Customer Success, and Finance leaders to diagnose process gaps, implement scalable solutions, and improve forecast reliability.
- Absorbed responsibilities previously owned by senior RevOps leadership, becoming the go-to resource for reporting, systems, and revenue process strategy.
- Translated business priorities into CRM architecture
- Improved data governance and reporting standardization related to B2B Saas forecasting and revenue metrics at a board level.
Sales Pipeline Coordinator
C-4 Analytics
Remote
08.2024 - 03.2025
- Managed pipeline health across the sales organization, working directly with reps to ensure opportunities progressed, data stayed accurate, and next steps were clearly defined.
- Analyzed Salesforce data to surface stalled deals, conversion trends, and pipeline risks, enabling leadership to act on real-time insights.
- Produced daily KPI reporting for executives, providing visibility into attainment pacing, activity levels, and forecast movement.
- Supported deal execution and sales operations needs including contracts, documentation, and post-meeting updates to maintain CRM accuracy.
- Played a key role in the company’s transition from Salesforce to HubSpot, leading data cleanup, field standardization, and consolidation of reporting and sales resources.
Revenue Operations Intern
Whistic
Utah
03.2024 - 03.2025
- Audited contracts and product data to validate ARR accuracy and ensure forecasting models reflected reliable revenue inputs.
- Built Salesforce dashboards highlighting whitespace and expansion opportunities, helping account teams proactively identify upsell potential ahead of renewals.
- Streamlined CRM layouts and fields to remove redundancies and improve usability for GTM teams.
- Contributed to a marketing analytics initiative by defining KPIs, cleaning data sources, and identifying reporting gaps that impacted performance visibility.
- Balanced internship responsibilities alongside Pipeline Coordinator duties, supporting both operational execution and strategic analysis simultaneously.
Sales Development Representative
GetElements
Utah
01.2023 - 10.2023
- Generated qualified pipeline through outbound and inbound prospecting across phone, email, and web channels.
- Consistently met or exceeded activity, quality, and performance targets tied to pipeline creation and revenue impact.
- Carried a quarterly quota and delivered opportunities that converted to closed revenue.
- Built credibility with prospects — including highly regulated financial organizations — by addressing compliance concerns and positioning solutions effectively for sales teams.
- Identified workflow inefficiencies and improved outreach processes to increase productivity and response rates.
- Maintained disciplined CRM management in Salesforce, tracking activity, managing pipeline visibility, and forecasting personal performance.
Education
Bachelors of Science -
Utah Valley University
Orem, Utah12.2025
Associates of Science - undefined
Snow College
Ephraim, Utah05.2022
Skills
- Salesforce CRM
- HubSpot CRM and Marketing Hub
- Sales
- Data Analysis
- Process Automation
- GTM Tools Administrator
- Business Operations
Key Achievements
- Developed System Automations - Implemented cross-functional automations across multiple GTM tools that boosted GTM team’s day-to-day efficiency.
- Enhanced CRM Data Quality - Audited CRM attributes and standardized inputs to ensure actionable data quality.
- Built Reporting Structure For Partnerships - Built new partnership reporting structure allowing leadership to clearly articulate the importance of our partnership revenue channel.
- Revised Comp Plans Aligned To Business Goals - Rebuilt CSM comp plan to align with business goals related to retention.
Timeline
Revenue Operations Analyst
Whistic
03.2025 - Current
Sales Pipeline Coordinator
C-4 Analytics
08.2024 - 03.2025
Revenue Operations Intern
Whistic
03.2024 - 03.2025
Sales Development Representative
GetElements
01.2023 - 10.2023
Associates of Science - undefined
Snow College
Bachelors of Science -
Utah Valley University