Priscilla Rodriguez
La Habra,USA
Summary
Brand-focused marketing professional with experience in experiential activations, social media strategy, and luxury hospitality. Proven background in brand representation, partnership support, and client engagement through work with Darc Sport, Insomniac Records and Events, and premium service environments. Skilled in visual storytelling, ambassador performance analytics, and executing elevated brand experiences that drive cultural relevance and audience loyalty. Recognized for strong communication, leadership presence, and the ability to translate brand identity into client facing moments.
Overview
9
9
years of professional experience
Work History
Marketing Assistant
DARC SPORT
Torrance, California
01.2025 - 02.2026
- Acted as a lead brand representative at large-scale events, serving as the first face of the brand and maintaining relationships with clients, athletes, and partners.
- Collaborated with Events Director and Marketing Director to enhance guest experience and streamline on-site operations, ensuring smooth event flow.
- Coordinated athlete agreements and travel logistics for campaigns and events, ensuring timely execution and adherence to brand standards.
- Supported the Athlete & Ambassador Program directly under the Athlete Manager, bridging creative strategy and operational execution.
- Designed and produced brand-aligned pitch decks for partnerships and affiliate programs, ensuring visual storytelling and correct presentation aligning with the brand.
- Analyzed Instagram data for ambassadors, delivering actionable insights on audience engagement to inform marketing strategies.
- Modeled in digital campaigns and social content, embodying and representing the brand’s aesthetic.
Cocktail Server
Pasta Hotel and Spa
07.2024 - 04.2025
- Provided exceptional service in a high volume, luxury environment, ensuring a premium experience for guests at a 5-star hotel/lounge.
- Recommended high-end drinks tailored to guest preferences, enhancing guest experience and increasing sales.
- Maintained in-depth knowledge of menu items and specialty drinks to provide informed recommendations.
- Developed rapport with repeat guests, fostering a loyal customer base and contributing to increased guest satisfaction.
- Adapted to work environment changes while consistently delivering professional service.
Cocktail Server
Zama Latin Kitchen
Fullerton, California
05.2024 - 01.2025
- Welcomed guests with a personable attitude, sharing in-depth knowledge of food and beverage offerings.
- Delivered exceptional service in a high-volume environment, enhancing guest satisfaction.
- Actively listened to guest needs, fostering positive experiences that encouraged repeat visits.
- Followed all safety and sanitation policies when handling food and beverage to uphold proper health standards.
- Ensured precise cash handling at the register to prevent discrepancies.
Sales Supervisor
Steve Madden
03.2023 - 01.2024
- Led and motivated a team of sales associates to achieve sales targets and provide excellent customer service.
- Trained and supervised employees on POS and selling strategies, enhancing commission potential and operational efficiency.
- Tracked daily, weekly, and monthly statistics to develop strategies that improved sales conversion.
- Ensure high levels of customer satisfaction through excellent service.
- Handled escalated customer inquiries and complaints promptly and professionally.
- Coordinated with inventory team to manage stock replenishment and enhance store presentation.
Social Media Manager
DUST STUDIOS LA
01.2023 - 08.2023
- Created targeted content strategies that led to notable increases in shares and followers.
- Increased total followers by 30% within 3 months.
- Analyzed audience data and developed strategies that boosted engagement, follower count, and account reach.
- Tracked customer engagement and feedback optimize social media strategies.
- Participated in brainstorming sessions to generate innovative strategies.
- Wrote, proofread, and published all electronic content for correct grammar and spelling.
Social Media Coordinator
Insomniac Records and Events
11.2019 - 08.2023
- Promoted upcoming events, festivals, shows, and news related to Insomniac Events.
- Promoted personal links for each music festival, driving ticket sales for Insomniac and generating personal commission.
- Engaged daily with community through posts, stories, and interactions, fostering relationships and enhancing brand presence.
- Monitored social media analytics to maintain accurate engagement statistics.
- Developed and optimized strategies to target audience effectively, increasing outreach and engagement.
- Operated within a leading music festival company
Executive Assistant
City of La Habra
08.2017 - 01.2020
- Supported City Manager in developing presentations for budget proposals on new city projects, enhancing clarity and impact.
- Coordinated logistics with city management team for major city events, including Annual City Fair, Fourth of July Firework Event, and Music in the Park, ensuring seamless execution.
- Oversaw design layout and vendor placement at city events, optimizing space utilization and attendee experience.
- Fielded incoming calls from community and provided information about various city services.
- Managed issues that related to city offered community services.
Education
Public Relations Major
Orange Coast Community College
Coast Mesa, CASkills
- Social Media Management
- Social media analytics
- Content Development
- Event coordination
- Brand representation
- Customer management
- Sales
- Team collaboration
- Leadership
- Critical thinking
- Problem Solving
- Communication skills
- Hospitality
Affiliations
Brand Affiliate with LGXNDS Supplements, and InstaCart.
Timeline
Marketing Assistant
DARC SPORT
01.2025 - 02.2026
Cocktail Server
Pasta Hotel and Spa
07.2024 - 04.2025
Cocktail Server
Zama Latin Kitchen
05.2024 - 01.2025
Sales Supervisor
Steve Madden
03.2023 - 01.2024
Social Media Manager
DUST STUDIOS LA
01.2023 - 08.2023
Social Media Coordinator
Insomniac Records and Events
11.2019 - 08.2023
Executive Assistant
City of La Habra
08.2017 - 01.2020
Public Relations Major
Orange Coast Community College