PRISCYLLA WOOLLEY
New York,NY
Summary
Strategic leader with 10+ years of experience in growing emerging CPG brands. Proven in launching companies, opening high-impact accounts, and leading teams. Expertise in distributor management, account management, retail strategy, and brand execution. Multilingual, adaptable, and results-oriented.
Overview
7
7
years of professional experience
Work History
Account Sales Manager
Gold Coast Distribution
03.2024 - Current
- Enhanced sales performance for 60+ CPG brands by 30% annually through management of 250+ retail accounts.
- Strengthened brand presence, contributing to a 40% growth in sell-through rates.
- Achieved 25% growth in regional market share by successfully onboarding 150+ accounts per brand in a year.
- Collaborated with cross-functional teams to pinpoint growth areas, resulting in a 20% sales increase across 30+ accounts.
Regional Sales Manager
Baloo Drinks
09.2022 - 02.2024
- led the field execution of Baloo’s retail launch, opening 300+ accounts.
- Developed sales strategy with brokers and founders, boosting sales revenue by 50% within six months.
- Partnered with distribution sales team to boost account retention by 40%.
- Executed tailored sales pitches to national accounts through broker partnerships.
Sales Director
Lupii
02.2022 - 06.2022
- Generated 15% growth in market share by implementing brand launch in key retail stores.
- Boosted online sales by 15% through strategic partnerships with three significant distributors, entering two new regions.
- Worked alongside COO to optimize operations, leading to 20% rise in efficiency.
- Managed responsibilities effectively while working remotely.
Northeast Area Sales Manager
Basemakers
11.2018 - 01.2022
- Managed sales initiatives in NYC, Buffalo, Syracuse, and Boston, contributing to a 20% revenue rise over 12 months.
- Established and nurtured dynamic in-store connections with more than 50 key accounts, driving a 25% boost in sales.
- Executed merchandising strategy that optimized shelf presence and achieved a 25% lift in sales velocity across 60+ brands.
Education
Bachelor of Science - Criminal Justice
John Jay College of Criminal Justice (CUNY)
01.2013
Skills
- Territory Expansion Sales Leadership Retail Strategy
- Brand Launches Distributor Relations Team Building
- Fluent in English, Spanish, French and Creole
- Microsoft Excel, Outlook, PowerPoint
Timeline
Account Sales Manager
Gold Coast Distribution
03.2024 - Current
Regional Sales Manager
Baloo Drinks
09.2022 - 02.2024
Sales Director
Lupii
02.2022 - 06.2022
Northeast Area Sales Manager
Basemakers
11.2018 - 01.2022
Bachelor of Science - Criminal Justice
John Jay College of Criminal Justice (CUNY)
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