Priyatham Anisetty
Associate Director Of Engineering - Best Buy
Austin,TX
Summary
Seasoned software engineering leader and creative problem solver who is passionate about growing individuals and teams to help them have a greater impact.
Overview
13
13
years of professional experience
Work History
Associate Director Of Engineering
BestBuy
08.2021 - Current
- Scaled engineering capacity to 40 member team and currently manage 4 full-stack teams delivering paid membership, loyalty, credit card and rewards experiences
- Working on redefining BestBuy Loyalty and Rewards platform for 100M+ customers & 15M Credit Card Holders.
- Helped team to redesign Savings Calculator app to reduce latency to 200ms.
- Successfully lead and launched BestBuy Paid Membership Program, by working with 86 teams across enterprise.
- Oversaw 5M annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.
Sr Engineering Manager
Best Buy Inc
08.2017 - 08.2021
- Lead transformation of BestBuy Retail Mobile Applications (iOS and Android) into React-Native mobile application to enable more cross-functional teams to deliver better customer experiences faster by leveraging the power of full-stack development
- Oversaw 4 squads-strong team of engineering personnel to build the core purchase/in-store funnel for BestBuy Mobile App.
- Hiring and developing engineering teams with 95% retention rate at BestBuy, Seattle
- Worked with product partners to deliver 150bps increase in purchase conversion through new features
- Introduced key technologies which increased speed to market to by 100% by providing product owners with greater control over app functionality using feature flags, App Tweaks and A/B testing capabilities.
Sr IOS Mobile Developer
Best Buy Co Inc
08.2015 - 08.2017
- I served as the Lead Engineer on the iOS Mobile App, converting the Objective C mobile application into a new Swift application, while refactoring the app to reduce unnecessary complexity
- Built a new iPad experience, and introduced a new native cart experience and customer facing improvements to increase holiday conversion
- Reduced lines of code by 70% through refactoring
- Increased the stability of the app and reduced 12 months average crash rate to .01%
- Designed and implemented Express checkout, Native Cart, Apple Pay and many other revenue impacting features which contributed over $300 million in YOY increased revenue conversion
- Improved unit test coverage by 50% and achieved 80% overall unit test coverage for business logic.
- Designed and developed Touch ID, Apple Pay & many other cutting edge features.
Lead Developer IOS Developer
Best Buy Co Inc
11.2014 - 08.2015
Software Developer
Acxiom
08.2012 - 11.2014
Education
Master of Science - Computer Science
University of Central Arkansas
Conway, AR08-2012
Skills
- Strategic Leadership: Consistently delivers high-impact results while minimizing operational costs
- Agile & Creative Problem-Solving: Rapidly assimilates complex information; drives innovative solutions for sustainable growth
- Team collaboration and leadership : Led teams of 40 members; transformed underperformance through targeted coaching
- Technical & Product Mastery: Hands-on system design and coding; translates requirements into scalable, high-value outcomes
Timeline
Associate Director Of Engineering
BestBuy
08.2021 - Current
Sr Engineering Manager
Best Buy Inc
08.2017 - 08.2021
Sr IOS Mobile Developer
Best Buy Co Inc
08.2015 - 08.2017
Lead Developer IOS Developer
Best Buy Co Inc
11.2014 - 08.2015
Software Developer
Acxiom
08.2012 - 11.2014
Master of Science - Computer Science
University of Central Arkansas