Pui Yee Liew
Knoxville,TN
Summary
Entrepreneurial business owner managing both e-commerce (Amazon FBA&FBM) and retail store operations. Experienced in inventory planning, supplier coordination, pricing strategy, and day-to-day business management. Background in Banking & Finance with a strong interest in accounting, financial reporting, and data-driven decision-making. Seeking to build formal accounting expertise through the iMSA program to strengthen financial management and support long-term career growth.
Overview
6
6
years of professional experience
Work History
Online Business Owner
Amazon
Knoxville, TN
01.2025 - Current
- Monitor cost structure (COGS, fees, shipping) and implement pricing strategies to maintain profitability
- Developed and implemented inventory management strategies to optimize stock levels.
- Analyzed sales data to identify trends, driving inventory adjustments and promotional strategies.
- Manage end-to-end operations of an e-commerce business, including product sourcing, inventory management, pricing, and fulfillment through Amazon FBA
- Coordinate with overseas suppliers and logistics partners to manage lead times and shipping costs
- Managed over 50 customer messages per day during peak season like Christmas
Retail Store Owner
Stardust Gemstones
Knoxville, TN
07.2023 - Current
- Directed daily operations to ensure smooth functioning of retail environment.
- Implemented inventory management systems to optimize stock levels and reduce waste.
- Cultivated relationships with suppliers to enhance product offerings and negotiate favorable terms.
- Oversee cash handling, basic bookkeeping, and expense tracking
- Boosted sales revenue with targeted promotions that capitalized on seasonal trends and consumer preferences.
- Increased sales by 20% with store decorations, eye catching displays and deals
Personal Assistant
Floor Culture SDN BHD
Kuala Lumpur, Malaysia
05.2022 - 10.2022
- Coordinated executive schedules and prioritized appointments to optimize time management.
- Managed correspondence and facilitated communication between departments to enhance workflow efficiency.
- Developed and maintained filing systems, ensuring easy access to critical documents and information.
- Organized company events and meetings, overseeing logistics to ensure seamless execution.
- Conducted research and prepared reports, providing insights that informed strategic decision-making processes.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
Insurance Agent
Great Eastern
Kuala Lumpur, Malaysia
10.2020 - 05.2021
- Developed customized insurance solutions for clients to meet diverse needs.
- Conducted thorough policy reviews to ensure compliance with industry regulations.
- Analyzed client feedback to enhance service delivery and improve client satisfaction.
- Collaborated with underwriting team to assess risk factors and determine policy eligibility.
Education
BBA - Banking And Finance
University Tunku Abdul Rahman
Malaysia08-2021
Skills
- Digital marketing strategy
- Product sourcing
- Website management
- Financial Awareness & Cost Control
- Inventory Management (Retail & E-commerce)
- Financial planning
- Search engine optimization
- Customer service
- Attention to detail
- Driven and determined
Accomplishments
- Managed an e-commerce and retail businesses generating ~$350,000 in annual sales, overseeing product sourcing, pricing, and fulfillment operations
- Built a dual-channel business (online and physical store) from the ground up.
Languages
English
Full Professional
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Malay
Limited Working
Timeline
Online Business Owner
Amazon
01.2025 - Current
Retail Store Owner
Stardust Gemstones
07.2023 - Current
Personal Assistant
Floor Culture SDN BHD
05.2022 - 10.2022
Insurance Agent
Great Eastern
10.2020 - 05.2021
BBA - Banking And Finance
University Tunku Abdul Rahman