Rachel Bentley
Pillager,MN
Summary
Hospitality marketing and business management professional with 15+ years of experience across marketing, business development, and retail operations. Proven expertise designing and executing integrated marketing campaigns to increase brand equity and drive store traffic. Skilled in visual merchandising, local retail partnerships, and data analytics. Proficient with multiple software platforms, strong communication, and relationship-building abilities.
Overview
18
18
years of professional experience
Work History
HR Generalist & International Coordinator
Cragun's Resort & Legacy
Brainerd, MN
01.2025 - Current
- Partnered with international hiring programs, including Small Earth and CIEE, to broaden the global talent pipeline.
- Processed employee status changes, developed job descriptions, and screened candidates to ensure alignment with organizational needs.
- Utilized Paylocity for streamlined recruitment, onboarding, training, development, and employee assistance processes.
- Facilitated weekly new-hire orientations tailored for incoming employees and supported inclusive company integration.
- Facilitated interview requests
- Maintained cultural event calendar for international staff and coordinated shuttle services for activities to enhance employee engagement.
- Attended job fairs and connected with local communities to attract talent aligned with resort culture.
Retail Operations Manager / Owner
The Docks End Designs, LLC
Pillager, MN
06.2019 - Current
- Managed end-to-end retail operations, including inventory control, point-of-sale (POS) systems, and vendor negotiations for promotional merchandise.
- Negotiated international wholesale vendor contracts and established third-party partnerships, and expanded the active product catalog by 50% while lowering unit costs.
- Developed and executed promotional campaigns across social media and local channels that increased store foot traffic by 35% within six months.
- Curated marketing and ad campaigns, social media promotions, and loyalty programs to boost customer engagement.
- Managed budgeting, project management, and customer relationship management in order to enhance operational efficiency.
- Oversaw layout design and crowd flow during on-site vendor events, ensuring high customer satisfaction and a seamless shopping experience.
- Partnered with client and guest-oriented businesses to network effectively and highlight inventory for promotional and retail initiatives.
- Built, analyzed, and optimized email marketing campaigns and targeted paid advertisements that sustained a steady ROAS.
HR Generalist & International Coordinator
Oddesy Resorts, LLC (Ruttger's)
Deerwood, MN
04.2024 - 10.2024
- Addressed employee concerns and inquiries promptly while collaborating with the HR Director.
- Ensured compliance with employment regulations and kept managers informed of legal policy updates.
- Worked with the HR Director to maintain employee and HRIS records, including performance reviews and disciplinary actions.
- Demonstrated proficiency in Paylocity Software for recruitment processes, candidate evaluations, and offer letter distributions.
- Facilitated initiatives that fostered a positive and inclusive workplace culture.
- Coordinated employee engagement activities and team-building events, enhancing team cohesion.
- Managed resort's international workforce program (J-1 visa and internship) in collaboration with Small Earth, Resort Leaders, and CIEE, improved international staffing.
- Promoted organizational core values and fostered excellence, diversity, and innovation.
General Manager
Lakeside Golf Club & Event Center
Perham, MN
05.2019 - 10.2021
- Cultivated local business relationships to build a networking community that enhanced business profit margins. Engaged in and hosted trade shows to generate revenue and strengthen connections with local enterprises. Oversaw accounts payable and receivable, including payroll and vendor accounts, ensuring timely execution of all financial processes.
- Strengthened relationships with key clients, increasing sales opportunities and profits. Conducted financial data analysis to identify cost reduction and revenue enhancement strategies.
- Implemented advanced technologies to enhance operational efficiency and streamline workflows.
- Championed continuous improvement initiatives across departments to bolster productivity, including setting goals and organizing internal contests.
- Collected and analyzed data analytics to facilitate informed business decision-making.
- Promoted positive organizational culture emphasizing teamwork and guest engagement, fostering a collaborative environment.
- Led process improvement initiatives to guarantee compliance for drivers and equipment.
- Led process improvement initiatives to guarantee compliance of drivers and equipment.
- Mentored employees to foster skill development and assist in career advancement.
- Gathered feedback through exit interviews and guest comment cards to pinpoint areas requiring improvement. Executed daily truck processing tasks to ensure efficient logistics operations. and inventory flow. cutting stock replenishment time by 15%.
- Work collaboratively with the marketing team to plan and execute successful marketing activities.
- Direct all merchandising and operational execution, including weekly POG sets and visual presentation standards.
- Manage multiple social media channels and develop engaging content, resulting in a 30% increase in online interaction.
Tournament Coordinator & Golf Sales Assistant
Cragun's Resort & Legacy
Brainerd, MN
06.2017 - 04.2019
- Facilitated client meetings for effective communication on event planning and addressed RFPs for golf activities.
- Assisted in the preparation of group and tournament events
- Analyzed and followed up on group feedback post-events to identify improvement areas and enhance future experiences.
- Supported a Group Golf Sales Manager with sales and administrative tasks, enhancing overall team efficiency.
- Supported golf events and the Legacy pro shop throughout the changing seasons. Attended Golf Shows and Expos.
Assistant Manager & Tournament Assistant
Chesapeake Hills Golf Club
Lusby, MD
05.2008 - 06.2017
- Led a team of 185 employees, providing guidance, training, and support to ensure optimal productivity and performance.
- Oversaw daily operations, ensuring staff performance, customer service quality, and financial accountability.
- Developed and implemented strategic plans aimed at driving business growth and enhancing profitability.
- Executed cost-saving measures leading to a substantial reduction in operational expenses.
- Established strong relationships with key stakeholders, including suppliers, vendors, and customers, to fortify business partnerships.
- Revitalized event spaces, building partnerships with vendors, local businesses, and the community to enhance growth for the golf clubhouse.
- Conducted comprehensive analyses of market trends and competitor activities to identify opportunities for innovation and improvement.
- Developed marketing strategies and customer loyalty programs that increased customer traffic and encouraged repeat business.
- Implemented quality control measures to ensure the consistent provision of high-quality products and services. Developed pricing strategies that were informed by market analysis, resulting in enhanced profit margins. Ensured compliance with health and safety regulations through regular inspections and educational initiatives. Attended Golf Expos and Food and Beverage tastings to network and find local businesses to collaborate with.
Education
Associate of Applied Science - Sports Science
College of Southern MD
La Plata, MD05-2017
Associate of Arts degree - Business Management
College of Southern MD
La Plata, MD05-2017
High School Diploma -
Hastings High School
Hastings06-2000
Skills
- Talent acquisition
- Client management
- Vendor and supplier relations
- Contract negotiation
- Budget management
- Budget analysis
- Profit and loss analysis
- Inventory control and optimization
- Time management and organization
- Project leadership
- Team building and development
- Organizational development
- Attention to detail and accuracy
- Critical thinking
- Display design
- Merchandise pricing
- Account management
- Account management
LANGUAGES
English (Fluent), Spanish (Beginner)
Timeline
HR Generalist & International Coordinator
Cragun's Resort & Legacy
01.2025 - Current
HR Generalist & International Coordinator
Oddesy Resorts, LLC (Ruttger's)
04.2024 - 10.2024
Retail Operations Manager / Owner
The Docks End Designs, LLC
06.2019 - Current
General Manager
Lakeside Golf Club & Event Center
05.2019 - 10.2021
Tournament Coordinator & Golf Sales Assistant
Cragun's Resort & Legacy
06.2017 - 04.2019
Assistant Manager & Tournament Assistant
Chesapeake Hills Golf Club
05.2008 - 06.2017
Associate of Applied Science - Sports Science
College of Southern MD
Associate of Arts degree - Business Management
College of Southern MD
High School Diploma -
Hastings High School