Rachel Calderón-Navarro

Pizzamas is a once-a-year sales event that Hank and John Green host to support the construction of the Maternal Center of Excellence in Sierra Leone. This hospital will support efforts to reduce maternal mortality in Sierra Leone.

• Manage external vendors for design, print, and promotional activities.
• Create content for various media platforms, including websites, social media posts, and newsletters.
• Create custom designs for all Pizzamas products.
• Produce professional, fresh, and engaging copy with consistent brand messaging.
• Cross-departmentally assist with design work from the Art Director on Good Store imagery.

• Lead the creative direction for the DFTBA website and all Hank and John Green-associated merchandise properties, ensuring alignment with DFTBA’s mission and values.
• Develop and implement creative strategies that drive brand recognition, customer engagement, and growth across multiple channels.
• Oversee the development and maintenance of brand guidelines, ensuring consistency in visual elements across all touch points, including website images, packaging, and social media.
• Reviewed and approved designs, artwork and content developed by creative team.
• Produced digital media assets, including web graphics and photos.

• Kept projects based team on-task with proactive control of budgets, schedules and scopes.
• Spearheaded key projects, resulting in high customer satisfaction and increased business revenues.
• Managed resources across multiple departments and teams to ensure the successful completion of projects.
• Conferred with project personnel to identify and resolve problems.
• Collaborated with stakeholders to develop realistic expectations for deliverables.
• Outlined work plans, assessed resources and determined timelines for projects.