Rachel Dornbos
Denver,CO
Summary
With a consistent drive to achieve established goals, I have over ten years of management experience across a range of industry segments. Quick adaption has led to growth in roles and responsibilities through a learning mindset, portfolio development, company rebranding opportunities, new product launches, and training with new national initiatives.
Overview
11
11
years of professional experience
Work History
Category Development Consultant
EssilorLuxottica
06.2023 - Current
- Identify specific existing accounts to train with guidance from data analytics and company sales representatives to exceed sales quotas
- Consistently deliver an average growth of 9% above market rate for customer portfolio
- Each training included a sales process with targeting, buy in calls, logistics calls, training, and ongoing follow up
- Drive change by creating rapport with customers while delivering three hour live training seminars to deliver concise coaching in order to fully implement key takeaways and changing habits in customer’s optometric practice
- Advocate and expand key initiatives that deepen partnerships with customers and drive premium brand growth
- Exceed territory-specific goals for revenue and key categories
- Create a consistent pipeline to maintain expected training volumes and follow-up efforts with an average of 10 trainings per quarter
Training and Managed Vision Care Specialist
EssilorLuxottica
05.2021 - 06.2023
- Partnered with regional leadership to identify opportunities for growth based on data and internal reports, coached the sales team on best practices within Managed Vision Care (MVC), and helped them leverage our unique support programs to achieve their growth goals
- Collaborated with the internal MVC team to develop strategy and content on national initiatives
- Created and executed specialized MVC Analysis and Staff Development Trainings to key accounts and doctor alliance partners
- Brought YTD MVC Channel growth 12.5% over Private Channel growth through increasing the average sale price, winning SOW Opportunities, and increasing Plan Capture Rate
- Navigated global pandemic market resulting in double digit sales growth comparing 2021 to 2019
Senior Manager - Strategic Partnerships
IDOC, LLC
01.2018 - 05.2021
- Company Overview: IDOC acquired Prima Eye Group in December 2015
- Managed the top 5 premier partnerships which drive over 50% of revenue for IDOC and exceeded the 2019 revenue budget projections by 6%
- Negotiated in tandem with the CEO and CFO to launch IDOC’s first 5-year partnership in the company’s history, which included cross departmental collaboration, on-boarding, and the creation of new tracking/process management/communication systems
- Organized and led multiple day agendas during trade shows with key partnership companies
- Secured two multimillion-dollar revenue contracts during the economic downturn and created employee benefit programs with strategic partners for companies' employees
- Identified, signed, and on-boarded 12 new vendors to enhance partner selection and offer coverage in gap areas
- Created & established a new member program which resulted in 118% new members to quota within the month and for the first time, hit IDOC’s growth benchmarks for three consecutive months
- IDOC acquired Prima Eye Group in December 2015
Manager - Strategic Partnerships
IDOC
08.2017 - 01.2018
- Repackaged complex discount and rebate program information for sales and service teams, in order to increase program enrollment for over 20 vendor partnerships
- Coordinated program requirement compliance for cross functional teams, including: marketing, sponsorships, corporate support, and member discount/rebate programs
- Organized and executed quarterly business reviews with 6 strategic partners and created targeted marketing campaigns with vendor partners to drive usage and enrollment in IDOC programs
Manager - Vendor Programs
IDOC
07.2015 - 08.2017
- Promoted to managing all vendor contracts under the new company structure and served as an integral part of the Vendor Integration Team
- Strategized communications regarding company acquisition to 50 partners, which included assisting the CFO with combining contracts; coordinated retention program strategy for new company
Program Coordinator
Prima Eye Group
03.2014 - 07.2015
Education
Lean Six Sigma Certification - Green Belt
Kennesaw State University
Kennesaw, GA08.2016
Bachelor of Business Administration - Management
Kennesaw State University
Kennesaw, GA12.2014
Skills
- Business Development
- Leadership
- Problem Solving
- Critical Thinking
- Microsoft Office Suite
- Salesforce
Hobbies and Interests
- Running - 5k to marathons
- Literature – fiction and non-fiction
- Environmental conservation
- Walks with my elder pup
Timeline
Category Development Consultant
EssilorLuxottica
06.2023 - Current
Training and Managed Vision Care Specialist
EssilorLuxottica
05.2021 - 06.2023
Senior Manager - Strategic Partnerships
IDOC, LLC
01.2018 - 05.2021
Manager - Strategic Partnerships
IDOC
08.2017 - 01.2018
Manager - Vendor Programs
IDOC
07.2015 - 08.2017
Program Coordinator
Prima Eye Group
03.2014 - 07.2015
Lean Six Sigma Certification - Green Belt
Kennesaw State University
Bachelor of Business Administration - Management
Kennesaw State University
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