Rachel Hale
New Orleans,LA
Summary
Creative, results-driven sales and marketing leader with 12 years of demonstrated success in hospitality development, on and off premise trained. Skilled and trained in CPG, B2B and key account management and customer service. Experienced in wholesaler network management, key account sales, and team leadership; Highly proficient in Microsoft Office Suites, VIP, IRI, Nielsen and Power BI.
Overview
16
16
years of professional experience
Work History
Market Development Representative
Sazerac Company
New Orleans, LA
08.2022 - 11.2024
- Manage sales volume and distribution growth in 256 on premise accounts, 16,500 9L case equivalent territory; Execute solutions to grow 452 spirits brands in both on and off premise account base.
- Grow sales volume 30% for top 12 KPI brands, including Fireball, Sazerac Rye, Buffalo Trace, Parrot Bay, Corazon, Paul John, 1792, Mango Shotta, Taaka, and more on premise in H1 and H2; Focused in chain and independent accounts: Marriott Hotels, The Saint's Superdome, The Smoothie King Center, Ruby Slipper, Felipe's, independent hotels, restaurants and bars.
- Lead distributor’s retail blitz, new brand launches, merchandising, marketing and local event execution in the on premise channel.
- Conduct on premise key activations, samplings and event support in top 150 on premise accounts.
- Support state managers in market development and planning company wide trainings and team building events for 25-100 team members in New Orleans monthly.
- Own personal development, focusing on continual growth in the areas of business acumen, customer focus, written communication, brand building and drive for results; Illustrated proven monthly results for each competency.
Key Account Specialist -Louisiana
Boston Beer Co Inc.
01.2020 - 03.2022
- Identified and managed 350+ key driving on and off premise accounts to maximize distribution, volume and build portfolio brands, including Truly, Sam Adams, Twisted Tea, Angry Orchard and Dogfish Head, 785k case equivalent in sales.
- Directly managed monthly and quarterly program execution in regional chain, c-store and on premise accounts; Including Total Wine, Walmart, Target, Whole Foods, Rouses, Breaux Mart, Walk Ons, Buffalo Wild Wings, and local on premise buying groups.
- Focused on developing win win sales objectives to meet wholesaler network and retail partner needs and requirements.
- Led communication between on premise wholesaler team during focus and incentive periods to benchmark and exceed set goals.
- Supported key promotions by contacting established and potential customers to discuss offerings.
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
Regional Sales Manager, LA, AR
Dogfish Head Craft Brewery Inc.
01.2018 - 01.2020
- Executed new state launches in Louisiana and Arkansas with nine wholesaler partners to jointly develop Dogfish Head brands, exceeding year 1 goals by 28%, 60k case equivalents.
- Collaborated with and benchmarked progress to annual goals for 11 wholesalers, to include year round, seasonal and specialty brands in LA and AR.
- Provided insightful reporting data and analysis to distributor partners to measure against annual sales objectives and target goals.
- Created impactful Q1-Q4 wholesaler incentives and focus periods to jointly gain points of distribution, increase sales by volume and earn distributor buy in and share of mind.
- Remained adept in local, regional, national and international craft beer industry and product knowledge, as well as local network marketing and sponsorship needs.
Craft Beer Specialist
Gulf Distributing Holdings Co.
06.2016 - 01.2018
- Developed and managed the 40+ craft beer supplier portfolios for Gulf Distributing Holdings, LLC in Mobile County.
- Worked directly with craft supplier teams and internal wholesaler teams within a target craft centric account base increase distribution, volume and brand visibility.
- Completed audits to record product code dates, ensure proper rotation within the warehouse and in retail accounts and maintain proper draft line cleaning schedules to meet quality standards.
- Launched new supplier brands throughout the state and completed monthly brand building events.
On Premise Sales Representative
Gulf Distributing Holdings
03.2015 - 06.2016
- Developed and increased sales by distribution and volume in 85+ on-premise retail accounts.
- Managed inventory to achieve quality standards through proper inventory management and product placement.
- Planned and executed monthly distributor-supplier on premise events including statewide brand launches, craft beer festivals and events, local music sponsorships, pint nights, beer dinners, and supplier.
Durable Medical Equipment Sales Representative
STS Home Health Care
07.2011 - 05.2014
- Promoted the sale of continuous positive airway pressure, CPAP, equipment to regional hospital sleep labs, sleep specialist physicians, and diagnosed patients.
- Conducted training and fitting sessions with newly diagnosed patients following sleep studies.
- Filed all equipment insurance claims with Blue Cross Blue Shield, United Healthcare, Cigna, TriCare and other major insurance providers.
- Managed daily office duties and operating functions including on site office opening and closing, business communications, business banking and bill payments, patient billing and payments, monthly reconciliations, and full Quick Books management.
Assistant Branch Manager
Regions Bank
09.2008 - 07.2011
- Assisted lead branch manager with the development and management of a 14 person team of financial advisers and bank tellers
- Led team in executing annual business goals, increasing branch profitability and efficiency practices
- Originated, reviewed and submitted consumer and business loan applications, including mortgage, home equity lines of credit, auto, personal line of credit loans
- Conducted cash audits, security and compliance audits, dual-control vault shipping and monthly reconciliations
Education
Bachelor Of Business Administration And Management - Marketing
The University of Alabama
Tuscaloosa, ALTimeline
Market Development Representative
Sazerac Company
08.2022 - 11.2024
Key Account Specialist -Louisiana
Boston Beer Co Inc.
01.2020 - 03.2022
Regional Sales Manager, LA, AR
Dogfish Head Craft Brewery Inc.
01.2018 - 01.2020
Craft Beer Specialist
Gulf Distributing Holdings Co.
06.2016 - 01.2018
On Premise Sales Representative
Gulf Distributing Holdings
03.2015 - 06.2016
Durable Medical Equipment Sales Representative
STS Home Health Care
07.2011 - 05.2014
Assistant Branch Manager
Regions Bank
09.2008 - 07.2011
Bachelor Of Business Administration And Management - Marketing
The University of Alabama