RACHEL HOFER
Riverton,WY
Summary
Dedicated professional with 4 years full-time experience in higher education and a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the institution and its students.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Director of Admissions
Central Wyoming College
08.2022 - Current
- Worked with marketing team to develop recruitment strategies in accordance with organizational goals and within budgetary guidelines.
- Devised and implemented strategic recruitment plan with consideration to both long and short term goals.
- Advised applicants on the admissions process and strategies for meeting academic and extracurricular credentials.
- Offered friendly and efficient service to customers, and handled challenging situations.
- Learned new skills and applied them to daily tasks to improve efficiency and productivity.
- Assisted faculty and staff in recruitment for their programs, conducting tours and other events.
Career Services Coordinator
Central Wyoming College
04.2022 - 08.2022
- Provide career exploration guidance, including standardized assessments to gauge fit and tools
- Coach students in developing resumes, cover letters, interviewing skills, and networking strategies
- Coordinate and maintain career services resources
- Maintain job services webpages on the college website.
- Provided individualized counseling approaches based on socioeconomic status and cultural background.
- Developed career and education plans based on individual needs.
- Equipped students with job search skills to increase success chances.
- Counseled clients one-on-one regarding current situation, desires, aptitudes, education and employment history.
Student Recruiter
Central Wyoming College
05.2021 - 05.2022
- Act as the main communicator for presenting to faculty, staff, high schools, community, and prospective students
- Coordinate student recruitment for high school visits, college fairs, presentations, and special programs
- Organize college recruitment events, advising appointments, and assist with student life events
- Oversee scheduling and conducting group and individual campus tours,
- Supervise and manage student employees and the Student Senate
- Assist marketing in developing, creating, and disseminating marketing and recruitment material for the institution and each program
- Assist in managing marketing platforms, including emails, print media, digital media, social media, and radio for new students
- Manage and cultivate recruiting pipeline for the college in Salesforce and Ellucian Colleague.
Financial Aid Process Assistant
Western Wyoming Community College
10.2020 - 04.2021
- Organize the scholarship website using Academic Works and program scholarships into Ellucian
- Coordinate the verification of eligibility, awarding, and tracking of institutional and Hathaway scholarships
- Maintain all institutional scholarship records
Admissions counselor
08.2019 - 11.2020
- Coordinate student recruitment for high school visits, college fairs, presentations, and special programs
- Manage and cultivate recruiting pipeline for the college in Ellucian Recruit and Colleague
- Use data from CRM to track student trends
- Coordinate recruitment visits with high schools, college fairs, and presentations in person and virtually
- Work to increase college presence throughout the state and beyond, while developing recruitment and outreach initiatives
- Supervise the Student Ambassador program
- Assists with budgeting and requisition process
- Partner with the Director of Marketing in creating and maintaining recruitment material
- Oversee scheduling and conducting group and individual campus tours.
Sales Associate
ClassPass
06.2018 - 07.2019
- Engaged with customers to build rapport and loyalty.
- Enhanced product presentation and promotional material displays, working alongside other sales associates and marketing.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Provided positive first impressions to welcome existing, new and potential customers.
- Assisted in creating two new markets in the United States
- Made 40+ phone calls to hit daily KPIs and consistently met sales quota each month.
- Awarded the first "All In" award of the company.
Sales Member Associate
Orange Theory Fitness - Missoula
05.2017 - 11.2018
- Assisted in opening this Missoula, Montana, location with over 400 members.
- Developed and delivered engaging sales presentations to convey product benefits.
- Enhanced marketing and sales strategies to increase profitability and develop the organizational pipeline.
- Attended advanced training sessions and conferences to increase product knowledge and productivity.
- Assisted in managing the contact management system, resulting in better client organization and goal alignment.
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Set up a calendar with customer birthdays and other special events for a personal touch.
- Assisted in the implementation of brand marketing and sales campaigns.
- Trained and mentored new sales representatives.
- Assisted in product placement and visual merchandising, maintaining an attractive and inviting appearance.
Education
Associate of Applied Science (4) - Radio, TV, Film, Communication Studies
Central Wyoming College
09.2013 - 05.2016
Bachelor of Arts - Communication Studies
University of Montana
09.2016 - 05.2018
Master of Arts - Higher Education Administration
University of Wyoming
05.2021 - Current
Skills
Microsoft Office, Public Speaking, Typing, Verbal and Written Communication, Mac/PC operating systems, MailChimp, and Social Media applicationsProficientAdobe Creative Suite (Photoshop, Premiere, Audition, InDesign), Photo/Video, Ellucian Colleague, Canvas, Canva, and Salesforce
Google Workspace
Data Entry
Timeline
Director of Admissions
Central Wyoming College
08.2022 - Current
Career Services Coordinator
Central Wyoming College
04.2022 - 08.2022
Master of Arts - Higher Education Administration
University of Wyoming
05.2021 - Current
Student Recruiter
Central Wyoming College
05.2021 - 05.2022
Financial Aid Process Assistant
Western Wyoming Community College
10.2020 - 04.2021
Admissions counselor
08.2019 - 11.2020
Sales Associate
ClassPass
06.2018 - 07.2019
Sales Member Associate
Orange Theory Fitness - Missoula
05.2017 - 11.2018
Bachelor of Arts - Communication Studies
University of Montana
09.2016 - 05.2018
Associate of Applied Science (4) - Radio, TV, Film, Communication Studies
Central Wyoming College
09.2013 - 05.2016