Rachel Mariscal
Hudsonville,MI
Summary
Mission-oriented leader with over 12 years of experience in developing and executing integrated marketing and communications plans. Distinguished experience in health-oriented industry. Meticulous project manager, balancing multiple deadlines while maintaining a creative mindset. Approaches problems and tasks in unconventional and innovative ways. Works effectively both leading and within a team, while dedicated to a collaborative mindset. Passionate about helping people become the best version of themselves.
Overview
13
13
years of professional experience
Work History
Director of Account Management
ASR Health Benefits
Grand Rapids, MI
03.2022 - Current
- Lead and upskill Account Management team
- Supervise and support Population Health Management team to create customized client wellness programs, engaging communication materials, and track program success
- Mine and analyze data to drive product development, marketing techniques and business strategies
- Manage key accounts to retain existing relationships and grow share of business
- Prepare and deliver presentations for clients showing success and credibility of products
- Develop and maintain vendor relationships and evaluate prospective vendors based on industry trends and client needs
- Collaborate with cross-functional teams to propose product or service improvements responsive to client feedback and industry trends
- Develop and present strategic account recommendations to promote client satisfaction, driving retention and grow accounts
- Analyze pricing strategies and expanded distribution channels to increase sales revenue
- Negotiate contracts in accordance with the organization's policies and procedures
Senior Account Manager
ASR Health Benefits
Grand Rapids, MI
11.2020 - 02.2022
- Continued Account Management responsibilities
- Developed and executed successful company rebranding campaign
- Designed engaging brand content and a multichannel media strategy
- Collaborated with cross-functional teams to plan and execute operational efficiencies and optimize client marketing strategies
- Supported in training and onboarding new team members
Account Manager
ASR Health Benefits
Grand Rapids, MI
08.2014 - 10.2020
- Managed client relationships for over 50 accounts
- Priced customer fees competitively and within revenue targets
- Maximized credibility with clients by maintaining detailed knowledge of current market conditions and competitors’ products
- Interpreted financial data and market research for risk management analysis in client presentations
- Participated in cross-functional team meetings to fulfill corporate productivity, quality, and bottom-line objectives
- Provided clients with innovative and strategic recommendations to reduce costs while remaining competitive in the market
- Presented thorough market analysis to clients on renewal
- Developed and proposed innovative value-add services to increase profitability through client presentations and communications
Account Coordinator
ASR Health Benefits
Grand Rapids, MI
03.2011 - 07.2014
- Managed day-to-day service of over 50 client accounts
- Created visual presentations for current and prospective clients
- Responded to client inquiries and resolved service issues in an efficient manner
- Prepared financial status reports
- Contributed in interdepartmental team meetings to evaluate client performance objectives
- Prepared client renewal analysis and presented findings to Account Management
- Engaged in client meetings
Education
Bachelor of Science - Sustainable Business
Aquinas College
Grand Rapids, MI12.2010
Skills
- Population Health Management
- Strategic Prioritization of Multiple Deliverables
- Cross-Channel Marketing
- Customer Relationship Management
- Effective Communication
- Budgeting & Expenditures
- Presenting to Diverse Audiences
- Business Analytics
Timeline
Director of Account Management
ASR Health Benefits
03.2022 - Current
Senior Account Manager
ASR Health Benefits
11.2020 - 02.2022
Account Manager
ASR Health Benefits
08.2014 - 10.2020
Account Coordinator
ASR Health Benefits
03.2011 - 07.2014
Bachelor of Science - Sustainable Business
Aquinas College