Rachel Passarini
Pompano Beach,FL
Summary
Proactive and achievement-oriented Digital Marketer bringing marketing and leadership experience with special emphasis helping Dentistry clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
Stanbrick Dental Services
01.2024 - 09.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow, coordinating documents, planning, and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Devised content strategy to effectively engage target audiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
Dental Hygiene Coordinator
Stanbrick Dental Services
11.2020 - 01.2024
- Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
- Delivered prompt service to prioritize customer needs.
- Crafted emails, calls, texts and participated in sales campaigns to acquire new patients
- Ensured that productivity goals were met by scheduling patients for each provider.
Dental Hygienist
Willow Creek Dental
07.2016 - 11.2020
- Maintained accurate medical and dental records by documenting important patient data.
- Captured patients' dental radiographs for interpretation and diagnosis.
- Screened patients for signs of oral cancer, lesions, or disease by visually and manually inspecting mouth and gums.
- Carried out advanced dental cleaning procedures.
- Improved and developed knowledge through continuing education courses and seminars.
- Educated patients on oral hygiene and care to prevent future dental issues.
- Took and interpreted X-rays to identify cavities, impacted teeth and other dental issues.
- Administered local anesthesia when necessary for scaling and root planing procedures.
- Worked with dentists in developing and implementing personalized care plans for dental patients.
Education
Bachelor of Science - Dental Hygiene Education
Pueblo Community College
Pueblo05.2018
Associate of Applied Science - Dental Hygiene
Pueblo Community College
Pueblo, CO05.2016
Skills
- Social Media Marketing
- Facebook Paid Ads
- Local SEO
- Google Pay Per Click
- Google My Business
Certification
Marketing Communications
Timeline
Marketing Manager
Stanbrick Dental Services
01.2024 - 09.2024
Dental Hygiene Coordinator
Stanbrick Dental Services
11.2020 - 01.2024
Dental Hygienist
Willow Creek Dental
07.2016 - 11.2020
Bachelor of Science - Dental Hygiene Education
Pueblo Community College
Associate of Applied Science - Dental Hygiene
Pueblo Community College
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