Rachel Rowe
Jacksonville,FL
Summary
Results-driven Business and Marketing Leader with over 10 years of experience in marketing, business development, and client engagement across healthcare and insurance industries. Expertise in executive communications, stakeholder relations, and project management. Skilled in managing recruitment outreach, events, and digital marketing, while effectively translating complex business needs across clinical, operational, and client-facing teams.
Overview
11
11
years of professional experience
Work History
Director of Marketing & Strategic Growth
Brown Fertility
Jacksonville, FL
07.2025 - Current
- Led marketing and growth initiatives for multi-location fertility practice across Florida and Georgia, aligning brand strategy with patient acquisition and referral development to support expansion goals.
- Work directly with physicians and senior leadership on new-market planning, service-line promotion, provider recruitment, strategic partnerships, and business-development opportunities.
- Oversaw clinic website and digital marketing efforts, enhancing SEO, social media presence, patient education, and public relations to strengthen brand reputation and meet location-specific needs.
- Planned and executed physician dinners, referral lunches, community programs, webinars, and multi-market promotional events, managing logistics from concept through follow-up to enhance community engagement.
- Build and maintain relationships with referring providers, employer-benefit partners, financing programs, universities, community organizations, and other healthcare partners.
- Coordinate physician recruitment from initial outreach through interviews, site visits, contract discussions, and ongoing candidate communication.
- Serve as a close support partner to the founder, physicians, and senior leadership by organizing priorities, preparing communications, coordinating follow-up, and moving high-visibility projects forward.
- Draft and refine executive emails, internal updates, partnership outreach, recruitment messages, presentations, talking points, and patient-facing communication on behalf of leadership and the organization.
- Manage confidential and time-sensitive work involving physician recruitment, contracts, business planning, employee matters, patient concerns, vendor negotiations, and organizational changes.
- Partner with clinical, operations, scheduling, billing, legal, finance, HR, and technology teams to gather information, resolve issues, and keep leadership priorities aligned across departments.
Head of Sales & Marketing
Brown Fertility
Jacksonville, FL
06.2024 - 07.2025
- Directed multi-market campaigns and outreach, ensuring consistent and accurate messaging for patients facing sensitive fertility decisions, improving patient engagement.
- Expanded role to encompass referral growth, patient conversion, community outreach, strategic relationships, and support for new locations and providers, enhancing overall marketing effectiveness.
- Supported and guided physician liaisons and marketing staff by prioritizing initiatives, coordinating events, and facilitating follow-through on provider and patient opportunities, bolstering team alignment.
- Managed leadership requests, scheduled meetings and visits, prepared materials, coordinated vendors, and served as a central point of contact across offices and outside partners.
- Helped evaluate opportunities, prepare recommendations, organize information, and translate leadership decisions into clear assignments and next steps.
Marketing Coordinator
Brown Fertility
Jacksonville, FL
06.2020 - 06.2024
- Managed day-to-day marketing needs, ensuring timely delivery of social content, website updates, email communication, print materials, photography, events, and vendor coordination.
- Coordinated meetings and promotional events, enhancing community outreach through photo and video projects, printed materials, and effective management of office requests and deadlines.
- Responded directly to prospective and current patients, helping connect them with the right location, provider, financial resource, or internal department.
- Maintained organized communication with physicians, teammates, agencies, and patients, effectively adapting to frequent last-minute changes.
Claims Consultant & Marketing Support
State Farm Insurance Agency
Jacksonville, FL
08.2015 - 05.2020
- Guided customers through the claims process, explained coverage and next steps, and resolved concerns to alleviate stress during the claims experience.
- Supported local marketing and customer retention efforts while ensuring timely service delivery, accurate documentation, and effective communication with customers and internal teams.
- Maintained accurate records and handled private customer information while coordinating appointments and follow-up to assist the agency owner with urgent client needs.
Education
Bachelor's Degree - Business Marketing
University of North Florida
Jacksonville, FL01-2019
High School Diploma -
Creekside High School
Jacksonville10-2015
Skills
- Executive support
- Meeting coordination
- Event management
- Executive communications
- Stakeholder relations
- Business development
- Software proficiency Meeting coordination Travel coordiTravel managementcorreExecutive communications and document preparation Project and task tracking CRM and contact management Reporting and data organization Event and vendorEvent managementTask managementCRM managementData organization
- Digital marketing strategy
Personal Information
Title: STRATEGIC OPERATIONS | EXECUTIVE SUPPORT | MARKETING & STRATEGIC GROWTH
Timeline
Director of Marketing & Strategic Growth
Brown Fertility
07.2025 - Current
Head of Sales & Marketing
Brown Fertility
06.2024 - 07.2025
Marketing Coordinator
Brown Fertility
06.2020 - 06.2024
Claims Consultant & Marketing Support
State Farm Insurance Agency
08.2015 - 05.2020
Bachelor's Degree - Business Marketing
University of North Florida
High School Diploma -
Creekside High School