Rachel Serata
Overview
3
3
years of professional experience
Work History
Client Success Manager
Brand Innovators
10.2022 - Current
- Leads client management for 40+ active sponsors
- Builds, maintains, and creates strong customer relationships with new and existing clients
- Participates in strategic development, implementation and execution of activations and customized programs that meet client objectives
- Maintains accurate client records and track contract fulfillment
- Builds and maintains strong relationships with clients, understanding their business objectives, and proactively identifying opportunities to add value
- Coordinates all aspects of client participation in events, including registration, logistics, accommodations, and on-site support
- Collaborates with internal teams including program directors, marketing and sales to effectively execute on all client deliverables
- Oversees all marketing assets including digital (LinkedIn/Instagram, website) and print (posters, step & repeats, agendas) for owned events
- Acts as on-site liaison for clients during events, addressing any concerns, resolving issues, and ensuring a positive experience
Sales Service Representative
A+E Networks
06.2021 - 10.2022
- Managed 30 clients across A+E five major networks, and served as a primary contact with client representatives to implement media plans and track media campaigns
- Executed client requests daily with primary focus on flighting, weekly allocations, added value and schedule changes
- Acted as a liaison between advertising agencies and A+E Networks
- Analyzed and reviewed data and delivery pertaining to media campaigns and communicated performance back to client
- Input all campaign details into WideOrbit system as necessary
- Stayed up-to-date with industry trends, competitor activities, and market conditions to identify new business opportunities.
Social Media Coordinator
Newsert LLC
12.2020 - 01.2021
- Created 20 posts per month for Instagram account @cravingsbyzoe
- Scheduled weekly content posts on Sprout Social and Repost+
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
- Oversaw paid and organic content publishing across Instagram
- Tracked customer engagement and feedback to optimize social media strategies
Education
Bachelor of Arts - Information Management Studies & Technology
Syracuse University
Syracuse, NY05.2021
Skills
- Customer Account Management
- Client Relations
- Microsoft Office
- Written and Oral Communication
- Hubspot
- Canva
- WideOrbit
Timeline
Client Success Manager
Brand Innovators
10.2022 - Current
Sales Service Representative
A+E Networks
06.2021 - 10.2022
Social Media Coordinator
Newsert LLC
12.2020 - 01.2021
Bachelor of Arts - Information Management Studies & Technology
Syracuse University
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