Rachel Woodward

• Served as the primary account lead, fostering trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors for 9 key accounts
• Developed and delivered comprehensive marketing plans and strategic initiatives for business partners and stakeholders, ensuring alignment with client goals, brand identity, and overall business objectives
• Coordinated across marketing teams to organize, lead, and execute business partners' marketing plans, advertising strategies, and diverse project lifecycles, consistently meeting milestone targets and exceeding stakeholder expectations
• Collaborated with project coordinators and creative teams to develop advertising layouts that reflect brand identity and meet business partner requirements
• Partnered with business and digital teams to develop, implement, and maintain digital strategies aligned with brand identity and product offerings
• Provide creative briefs detailing client goals and needs, along with suggested copy tailored for various target audiences
• Launched, monitored, and updated project tracking and timelines to ensure timely milestone achievement, managing risks, proactively notifying others, and problem-solving to meet deadlines and targets
• Analyzed and tracked marketing plan performance to optimize goals and meet client objectives, while tracking progress and success of marketing projects and leading after-action sessions to identify successes and areas for improvement
• Created specific communications plans for grand opening and special events, website launches, and new community business announcements, to coordinate project assets across multiple channels
• Coordinated and oversaw project plans for large-scale events, proactively scheduling resources across multiple channels and fostering clear communication among internal and external teams.

• Managed 53,000 subscriber database and created content for bi-monthly and quarterly emails sent using email automation software, increasing open rate by 5% over tenure
• Collaborated in a cross-functional environment with sales, recruitment, medical economics, and finance teams, to assess their unique needs and helped strategize on print and digital solutions
• Developed direct marketing strategies that include efforts in new patient acquisition and win-backs that led to a 9% growth in membership
• Worked with operations analyst to develop a report on population of patients aging into Medicare Advantage allowing us to convert 80% of patients
• Oversaw relationships with partners, in addition to, managing all projects produced by them including direct mail, email campaigns, and digital ad campaigns
• Created monthly paid advertising schedule based on relevant goals and developed all creative/ad copy for campaigns
• Tracked all campaign spend against performance and suggested corrective action when required
• Worked directly with the Vice President of Sales and Marketing to develop new CRM reports that communicate conversions resulting from marketing campaigns
• Managed the process of email and print production materials through all phases of the timeline including strategy, creative development, development, and launch/production.

• Provided superior customer service by educating prospective new members on care model, insurances accepted, and by teaching Medicare classes
• Scheduled primary and multi-specialty care appointments across eight locations and over 50 physicians using shared EMR
• Processed and analyzed Florida Blue Cap report for accuracy and new membership weekly for company CEO
• Assembled and disseminated multiple reports for leadership goal tracking
• Achieved new patient acquisition and retention goals to increase capitated Medicare Advantage membership
• Accurately tracked and reported on all stages of sales cycle with CRM tools
• Executed monthly age-in mailer campaigns using EMR and Excel and sent organized reports to direct mail companies.

• Project Leader for company recruitment initiative, with an emphasis on retention and onboarding standards for current and new team members
• Developed relationships with local and national businesses to help promote their brand and company’s message with readership and electronic market coverage
• Analyzed client’s business needs and developed media strategies for their brand awareness while utilizing a variety of advertising and marketing avenues, including print publications, radio, and digital products
• Generated over $800,000 in advertising revenue annually while increasing department revenue by more than $200,000.

GPA: 3.9