Rachelle Jansen
Lago Vista,TX
Summary
I am a results driven sales professional with a proven track record of exceeding KPIs and driving revenue growth. I have 10+ years experience in CPG and field marketing. I am dedicated to delivering exceptional customer satisfaction through effective relationship-building and strategic sales planning.
Overview
8
8
years of professional experience
Work History
National Field Sales Manager
Huel
07.2024 - Current
- Drive new business and sales growth in the independent/natural channel through partnerships with KeHE and UNFI
- Open and manage key accounts including Fresh Plus, Royal Blue Grocery, Tiny Grocer, Wheatsville Co-op, and Cox Farms Market
- Serve as the primary liaison between Huel, distributors, and retail decision-makers, aligning on assortment, pricing, and promotions
- Execute sell-in strategies for new SKUs and expanded distribution
- Lead field teams and partners to support demos, merchandising, and in-store execution tied to sales goals
- Track and report sales performance and KPIs, sharing insights with sales and operations teams
Senior Retail Activation Manager, Retail Sales Manager & Senior Brand Ambassador
Perfect Snacks
02.2018 - 07.2024
- Manage all Field Team Initiatives: Retail Demos, Merchandising and Events
- Broker and third party management
- Train and hire field team
Market Manager
Get Joy
01.2022 - 05.2022
- Hired and managed a team of Brand Ambassadors
- Found dog-friendly events all over Austin to sample and sell product Executed events and guerilla marketing
Education
BA - Business Administration
Cal-State Fullerton
05.2009
Skills
- Consumer packaged goods sales
- Demonstration specialist
- Team leadership
- Team development
- Budget management
Timeline
National Field Sales Manager
Huel
07.2024 - Current
Market Manager
Get Joy
01.2022 - 05.2022
Senior Retail Activation Manager, Retail Sales Manager & Senior Brand Ambassador
Perfect Snacks
02.2018 - 07.2024
BA - Business Administration
Cal-State Fullerton