Rachna Singh

• Evaluate product requirements, compile wireframes and PRD to guide development efforts.
• Engage with end users, act as the single point of contact for functional requirements.
• Initiate pre-sales activities, develop project scopes, prepare proposals, and perform competitive analysis.
• Performed in-depth market analysis to uncover emerging trends, driving strategic product decisions and positioning Paytm as a leader in fintech innovation.
• Optimize WAP portals and API operations, conducting in-depth market analysis to inform product improvements and meet evolving user needs.
• Bridge communication between end-users and development teams, ensuring clear translation of functional requirements into actionable solutions.
• Pioneer new product strategies, from conceptualization to implementation, while managing IVR, IBD, and OBD operations for enhanced user experience.

• Managed WAP Portals, APIs, and SSLs, improving product performance and user satisfaction.
• Led pre-sales activities, consulting, and competitive analysis, contributing to project scopes and proposals.
• Developed solution documents and procedures, supporting team operations and troubleshooting.
• Monitored industry report, competitor activities, and customer feedback to spot new opportunities and potential challenges in the market.
• Conduct market analysis on upcoming trends and customer requirements.

• MIS Data Interpretation.
• IVR, IBD and OBD Operations, Testing and BUG Handling.

• Working closely with sales, marketing and support to ensure revenue and customer satisfaction parameters. Meet order income & project profitability objectives.

• Preparation and review of Solution documents & Method of procedures in order to assist the support teams.