Racquel Braswell
Summary
Accomplished sales and operations leader with over 10 years in beauty, wellness, and customer service. Expertise in driving membership sales, exceeding revenue targets, and leading high-performing teams. Skilled in sales management, marketing strategy, staff development, and client retention.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
Work History
Center Manager / Wax Specialist Trainer
European Wax Center
Roseville
12.2024 - Current
- Lead daily operations of a high-volume beauty and wellness center, managing a team of 6–20 employees.
• Drive membership sales, retail performance, and guest retention initiatives to achieve revenue goals.
• Recruit, hire, onboard, train, coach, and develop front desk associates and licensed service providers.
• Create staff schedules, monitor labor costs, and oversee performance management and accountability.
• Track and analyze KPIs, sales metrics, conversion rates, productivity, and guest satisfaction scores.
• Ensure compliance with company standards, safety protocols, sanitation requirements, and operational procedures.
• Manage inventory, supply ordering, vendor relationships, and facility operations.
• Foster a positive team culture focused on sales growth, client experience, and employee development.
Spa Director
California Sun Tanning &
Rocklin
10.2023 - 12.2024
- Directed daily spa operations for a high-volume wellness facility while leading a team of 5–15 employees.
• Consistently exceeded membership sales goals and surpassed prior year revenue performance.
• Led hiring, onboarding, training, coaching, and performance management of spa associates.
• Managed staff scheduling, accountability, and development to maintain exceptional guest experiences.
• Oversaw client retention strategies, membership growth, and sales performance initiatives.
• Coordinated maintenance, troubleshooting, cleanliness, and operational readiness of tanning beds, red light therapy equipment, wellness devices, and spa facilities.
• Managed vendor relationships, equipment service schedules, inventory controls, and compliance with health and safety standards.
• Monitored key performance indicators (KPIs), sales metrics, labor costs, and operational efficiency. - Organized and styled clothing displays to enhance customer experience.
Hairstylist
DryBar
Los angele
10.2021 - 03.2023
- Delivered premium guest experiences and styling services.
• Increased retail sales through consultative selling.
• Maintained strong client retention and repeat business.
Waxing Specialist/ Trainer
European Wax Center
Roseville
05.2018 - 06.2021
- Performed full-body waxing services and product consultations.
• Trained and mentored new wax specialists and trainers.
• Generated retail product sales and membership growth.
• Maintained exceptional customer service and client loyalty.
Education
California Cosmetology License - Cosmetology
Paul Mitchell The School
Sacramento, CA 08.2011 - 08.2012
Oakmont High School
Roseville, CASome College (No Degree) - Marketing and Business Administration
Sierra College
Rocklin, CASkills
- Sales Leadership BusinessDevelopment Team Management Staff Training
Customer Retention Marketing & Social Media Revenue Growth KPI Management
Operations Management CRM Systems Client Relations Recruiting & Coaching - Team management
- Performance analytics
- Inventory control
Timeline
Center Manager / Wax Specialist Trainer
European Wax Center
12.2024 - Current
Spa Director
California Sun Tanning &
10.2023 - 12.2024
Hairstylist
DryBar
10.2021 - 03.2023
Waxing Specialist/ Trainer
European Wax Center
05.2018 - 06.2021
California Cosmetology License - Cosmetology
Paul Mitchell The School
08.2011 - 08.2012
Oakmont High School
Some College (No Degree) - Marketing and Business Administration
Sierra College