Rae Valentine
Vero Beach,Florida
Summary
Forward-thinking professional with 6+ years of sales and marketing experience and a passion for consumer health and financial wellness. Possesses a unique blend of creativity, strategic thinking, analytical and technical skills. Analyzes market trends and consumer insights to develop innovative marketing plans that resonate with target audiences through effective story-telling. Proven track record of success in improving brand awareness and increasing revenue in both B2B and B2C. Excels at understanding consumer behavior, identifying target audiences, and developing data-driven strategies that deliver measurable results.
Overview
8
8
years of professional experience
Work History
Enterprise Marketing Engagement Consultant
HealthEquity
06.2023 - Current
- Design and implement tailored marketing campaigns among a roster of enterprise level clientele to enhance benefit education and utilization, aligned with client objectives and target audience needs.
- Monitor campaign performance using analytics tools, providing actionable insights and recommendations for continuous improvement in benefit education and engagement.
- Oversee multiple marketing projects simultaneously, ensuring timely delivery, budget adherence, and alignment with client goals.
- Streamline internal processes to enhance team efficiency and improve overall project outcomes.
Senior Marketing Strategist
Ironside
10.2022 - 06.2023
- Developed and executed successful multi-channel marketing campaigns that resulted in a 20% increase in sales revenue over a 6-month period
- Conducted A/B testing of paid media to optimize ads and landing pages, resulting in a 10% increase in conversion rates
- Developed and managed email marketing campaigns that achieved an open rate of 30% and a click-through rate of 15%, exceeding industry benchmarks
- Managed and mentored a team of marketing professionals, providing guidance and support to ensure the successful completion of projects on time and within budget for multiple clients at a time.
AVP, Assistant Manager
Seacoast Bank
01.2020 - 10.2022
- Consistently achieved highest-ranked branch company-wide on deposit growth and lending volume
- Effectively identified and troubleshooted operational deficiency that led to increase in branch lending by 40%
- Ensured accountability for a team of professionals through consistent coaching and constructive feedback.
Account Relationship Manager
Huntington National Bank
01.2018 - 12.2019
- Developed effective account management skills to source and retain clients while meeting and exceeding organizational sales goals
- Collaborated closely with management to develop action plans to overcome areas of opportunity that lead to quarterly success
- Personally spearheaded initiative that increased branch service scores by 30%.
Marketing Specialist, Digital and E-Commerce
Island Company
11.2016 - 12.2017
- Developed and executed effective marketing campaigns that led to 40% increase in seasonal e-commerce sales and 15% increase in retail sales
- Conducted in-depth market research and analysis to identify customer needs and preferences, resulting in the launch of a new product line that generated $1.5M in sales in its first 7 months
- Monitored website analytics and adjusted UX to maximize conversions
- Implemented PPC strategy that increased website traffic by 10% in 3 months
- Managed paid media to drive traffic to site (Google and Meta)
- Utilized Klaviyo for twice/weekly email campaigns highlighting new product lines, promotions, seasonal sales, and more.
Education
Master of Business Administration in Marketing Management -
Ashland University
Ashland, Ohio12.2022
Bachelor of Science in Business Administration -
Palm Beach Atlantic University
West Palm Beach, Florida12.2017
Skills
- Marketing Strategy and Management
- Omni-Channel Campaign Development
- Analytics/Performance Metrics
- Sales and Business Development
- Thought Leadership
Timeline
Enterprise Marketing Engagement Consultant
HealthEquity
06.2023 - Current
Senior Marketing Strategist
Ironside
10.2022 - 06.2023
AVP, Assistant Manager
Seacoast Bank
01.2020 - 10.2022
Account Relationship Manager
Huntington National Bank
01.2018 - 12.2019
Marketing Specialist, Digital and E-Commerce
Island Company
11.2016 - 12.2017
Master of Business Administration in Marketing Management -
Ashland University
Bachelor of Science in Business Administration -
Palm Beach Atlantic University
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