Raegan Irwin
Nashville,TN
Summary
Dynamic marketing leader with a strong foundation in communication, specializing in brand strategy and digital campaigns. Successfully developed and executed social media initiatives to elevate brand awareness, manage content direction, and foster engagement. Demonstrated effectiveness in collaborating across teams to support impactful marketing efforts.
Overview
5
5
years of professional experience
Work History
Chief Marketing Officer
Soft Launch Society Co.
01.2026 - Current
- Led brand strategy and oversaw marketing initiatives for launch of Gen Z-focused social club, enhancing community engagement
- Developed and executed social media campaigns that increased awareness and engagement among target audience
- Managed brand voice and content direction, aligning promotional strategies for successful launch and growth
Marketing Manager & Specialist
DNS Drywall
05.2021 - 01.2026
- Collaborated with management on marketing campaigns, developing coupon codes and landing pages to drive conversions
- Promoted company services through targeted digital and print advertising to increase brand awareness
- Updated marketing materials and managed customer inquiries to enhance customer engagement
Digital Marketing Intern
Digitally SB
06.2025 - 10.2025
- Created digital advertising content for social media platforms to increase audience engagement
- Organized campaign materials and tracked engagement metrics to evaluate campaign performance
- Coordinated administrative tasks and managed campaign scheduling to ensure timely execution
Education
Bachelor of Science - Communication, Advertising
University of Tennessee
01-2025
Skills
- Marketing & Sales
- Strategic & Social Selling
- Digital Marketing Campaigns
- Print Advertising
- Digital Advertising
- E-commerce Marketing
- Landing Page Creation
- Coupon Code Development
- Content Development
- Copywriting & Editing
- Brand Promotion
- Presentation Skills
- Research & Communication
- Account Management
- Critical Thinking
- Marketing Performance Analysis
Timeline
Chief Marketing Officer
Soft Launch Society Co.
01.2026 - Current
Digital Marketing Intern
Digitally SB
06.2025 - 10.2025
Marketing Manager & Specialist
DNS Drywall
05.2021 - 01.2026
Bachelor of Science - Communication, Advertising
University of Tennessee