Summary
Overview
Work History
Education
Skills
Timeline
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RAFAEL PENA

Sales
Valencia,California

Summary

Excellent marketing, customer service and facility oversight skills and more than thirty years of experience in Sales. Highly effective and comfortable working with people at all levels in organization. Very self motivated, dedicated, hardworking, responsible team player. Many years of experience in sales, probing, multitasking, listening, closing the sale, up selling, promotions, purchasing, and financing.

I am confident that I would be an asset to your Company, I believe that my education, qualifications, and professional experience make me a strong candidate for this position.

Sincerely,

Rafael Pena

rgpena21@gmail.com

Overview

19
19
years of professional experience

Work History

Owner

The Mattress Company
Newhall, CA
01.2017 - 12.2020
  • Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Put together realistic budgets based upon costs and fees for effectively operating business.
  • Learned and remained updated on statutory requirements and regulations.
  • Enhanced product awareness by taking pictures of new and available product offerings and posting to company's website and media accounts.
  • Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
  • Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
  • Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.

Partner in Ownership

Victoria's Furniture
San Fernando, CA
02.2014 - 01.2017
  • Helped customers with there purchasing decisions
  • Educating customers on mattresses, Latex and Memory foam
  • Increased sales average by 100% through prospecting for new business, including networking events and cold calling
  • Helped customers in determining the quality of fabrics, wood grains
  • Purchasing, Interior Decorating, Closing Sales, Advertising, and building and setting up furniture deliveries

Sales Representative

Sit N Sleep
Santa Clarita, CA
01.2012 - 03.2014
  • Developed and delivered engaging sales presentations to convey product benefits
  • Exceeded sales goals by keeping my margin for the year at 53%
  • Communicated with customers to understand needs and recommend appropriate solutions
  • Up sold customers by recommending accessories and promotions to increase revenue
  • Million dollar writer
  • Needs and wants
  • Educating customers on traditional, non traditional, and hybrid mattresses. Latex, cool gel memory foam or Pocketed coils, pressure points, comfort, and weight is also a factor

Loan Consultant

JL Mortgage
Canoga Park, CA
01.2004 - 05.2011
  • Built positive relationships with customers by offering best financing and products
  • Developed prospects for new loans by conducting cold calls weekly
  • I set up clients with Refi's, FHA's, Commercial, and Traditional Home loans

Sales Representative

Levitz Furniture
Northridge, CA
02.2001 - 03.2004
  • Contacted new and existing customers to discuss how specific products could meet needs
  • Placed orders and answered customer questions in-person, through email and over phone to maximize customer service
  • Created sales and revenue-generating opportunities in new markets to improve bottom line
  • Fostered relationships with customers to expand customer base and enhance loyalty and retention
  • Improved overall customer purchasing experiences to promote steady revenue

Education

High School Diploma -

Colton High School
Colton, CA
06.1985

Skills

  • Problem solving strength
  • Client service
  • Product promotions
  • Customer service
  • Point-of-sale orders
  • Company processes
  • Sales
  • Interpersonal communication skills
  • Sale expertise
  • Lead prospecting
  • Retention strategies

Timeline

Owner

The Mattress Company
01.2017 - 12.2020

Partner in Ownership

Victoria's Furniture
02.2014 - 01.2017

Sales Representative

Sit N Sleep
01.2012 - 03.2014

Loan Consultant

JL Mortgage
01.2004 - 05.2011

Sales Representative

Levitz Furniture
02.2001 - 03.2004

High School Diploma -

Colton High School

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RAFAEL PENASales