Summary
Overview
Work History
Education
Accomplishments
References
Certification
Languages
Timeline
Generic

Rafael T. Herrera

San Fernando,CA

Summary

Experienced professional with a productive twenty-two year career in sales, coaching, personal development in the Banking and Finance industry. Experiences include Retail/Commercial Banking, Licensed Banker Sales, Consumer/Commercial loan production, Business Banking, Operational duties, and meeting all compliance requirements. Eleven year experience in management, budget preparation, team leader, training, and product development. Duties included, but not limited to, coaching, exceeding/meeting branch goals, sales training and personnel advancement. Customer Service driven with a dedication to finding solutions for internal and external clientele. A versatile and effective team player. Open minded, reasonable, and opened minded individual. Understanding of overall project initiatives, goals, and expected results.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Benefits Associate

Aflac
05.2024 - Current

As a licensed life and accident agent, i am able to advised business owners in how to create and/or enhance employee benefits to help retain, attract, and enhance employee morale. Discovered opportunities available where Aflac could be a part of.

Branch Manager, Vice President

Luther Burbank Savings
06.2016 - 03.2023
  • Responsible for overall branch performance in all areas; budgeting, compliance, operations, sales, retention and growth
  • Grew 100 Million in deposits through my tenure
  • Coaching of team members to increase overall production, partnerships, and maintaining of budget and expense expectations.

Client Service Manager

First Bank
10.2011 - 06.2016
  • Assisted Branch Manager to ensure completion of daily, weekly, and monthly budgeting reports
  • Coaching of branch teller staff to increase referrals to branch partner personnel
  • Managed a staff of 6 bank personnel during managerial leave.

Financial Service Representative/Licensed Banker

First Bank (First Bank of Beverly Hills)
09.2004 - 10.2011
  • Retail/Commercial referral, retention, and sales of new accounts, loans, and alternative investments
  • Coached Branch Staff on product knowledge, referrals, telemarketing, and various campaigns.

Education

Bachelor of Science - Clinical Laboratory Science

University of Texas El Paso
El Paso, TX
05.2004

Accomplishments

First Bank

2007 Financial Service Sales of the month -August

2007 Financial Service Sales of the Year


Luther Burbank Savings

2017- Top Deposit Branch Growth 63% above YTD goal


CA Insurance Licensed Number- 0G27418- Active

References

References upon request.

Certification

Life and Accidental Insurance Certified -2007-present


Languages

Spanish
Limited Working

Timeline

Benefits Associate

Aflac
05.2024 - Current

Branch Manager, Vice President

Luther Burbank Savings
06.2016 - 03.2023

Client Service Manager

First Bank
10.2011 - 06.2016

Financial Service Representative/Licensed Banker

First Bank (First Bank of Beverly Hills)
09.2004 - 10.2011

Life and Accidental Insurance Certified -2007-present


Bachelor of Science - Clinical Laboratory Science

University of Texas El Paso
Rafael T. Herrera