RAJA ANTONY MANDAL
Overview
7
7
years of professional experience
1
1
Certificate
Work History
Communication Research Assistant
Northeastern University
01.2025 - Current
- Conducted literature reviews to support hypothesis development and identify gaps in existing knowledge.
- Created engaging multimedia content such as infographics, videos, and blog posts to illustrate complex concepts in an accessible manner.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Optimized social media presence through strategic content creation, leading to significant growth in followers and engagement rates.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
Content Writer & Strategist
VISME
10.2021 - 08.2024
- Revamped 100+ blog posts by conducting in-depth keyword research and optimizing meta descriptions and tags; boosted organic traffic by 25% and increased click-through rate by15% and a 30% increase in publishing speed
- Revamped 100+ blog posts by conducting in-depth keyword research and optimizing meta descriptions and tags; boosted organic traffic by 25% and increased click-through rate by 15%
- Partnered with support engineers to ensure content accuracy during software updates, enhancing user satisfaction
- Utilized user research and testing insights to refine content strategy, resulting in a 15% increase in engagement metrics
- Developed supporting materials such as knowledge base articles, feature updates, API documentation and release notes, contributing to a 10% reduction in support cost and keeping the users and developers updated
- Created UI content and documentation for 50+ blogs and product guides, boosting organic traffic by 35%
Content Developer
DocHipo
02.2021 - 10.2021
- Executed a highly successful campaign resulting in a 500% surge in unique monthly blog visitors within 90 days
- Collaborated with product managers and support engineers to align content with ongoing product development and updates
- Managed the content calendar using Agile principles, ensuring timely completion of 100+ deliverables with a 98% on-time rate
- Produced product materials like tutorials and how-to guides to support user onboarding and retention
- Analyzed the KPIs of 50+ blog posts using Google Analytics and other content auditing software and formulated recommendations to increase engagement; the posts resulted in a 60% increase in average time spent on the page
- Designed UI microcopy and maintained comprehensive product documentation, improving usability by 20%
Content Writer & Editor
Yes U Can Write
05.2020 - 11.2020
- Crafted high-impact marketing materials and documentation for US and Canadian clients, including blog posts, product descriptions and email content; boosted click-through rates by 45%
- Worked with designers to ensure completion of visually engaging content aligned with brand guidelines
Web Content Writer
WriteTurn Services
03.2018 - 03.2020
- Produced 1400+ concise blog posts and 200+ comprehensive articles on travel, hospitality, finance, food, and other niches; enhanced website traffic and social media engagement by 50%
- Collaborated with clients to develop customized marketing campaigns according to their pipeline and budget; increased customer engagement by 50% and sales by 25% within six months
- Streamlined keyword research, meta description, internal and external links using an Excel sheet provided by SEO executives, resulting in a 20% increase in organic traffic within 3 months
- Conducted testing to optimize email campaigns, achieving a 20% lift in conversion rates
Education
Master of Science - Digital Communication and Media
Northeastern University
Boston, MA12.2026
Bachelor of Arts - English Literature
University of Kalyani
Nadia, West Bengal08.2019
Skills
- Content Creation: Microsoft Word, Google Docs, Grammarly, Hemingway Editor
- Content Management Systems: WordPress, HubSpot
- Search Engine Optimization: SEMrush, Ahrefs, Google Analytics, Google Search Console
- Graphic Design: Canva, Visme
- Social Media Management: Hootsuite, Buffer
- Collaboration and Project Management: Trello, Slack, Notion, ClickUp, Jira
- Email Marketing: Mailchimp, Constant Contact, ActiveCampaign
Certification
- Content Marketing by HubSpot Academy
- SEO by HubSpot Academy
- Social Media Marketing by HubSpot Academy
- Presentation Certification by Visme
- The Fundamentals of Digital Marketing by Google, IAB Europe, Certificate Id: GX7 G436P7
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Communication Research Assistant
Northeastern University
01.2025 - Current
Content Writer & Strategist
VISME
10.2021 - 08.2024
Content Developer
DocHipo
02.2021 - 10.2021
Content Writer & Editor
Yes U Can Write
05.2020 - 11.2020
Web Content Writer
WriteTurn Services
03.2018 - 03.2020
Bachelor of Arts - English Literature
University of Kalyani
Master of Science - Digital Communication and Media
Northeastern University
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