Rakesh Enumula

• Facilitated as managing consultant, while develop and administer Salesforce CRM, Sales Cloud, Marketing Cloud, Service Cloud voice, Field Service Cloud and Einstein for service platform strategies to expand and develop business through lead generation and customer/sponsor development campaigns for digital media and publishing company.
• Developed sales and marketing strategy and manage customer, sponsor and partner relationships utilizing Salesforce/CRM automation.
• Develop and manage Marketing Programs (MPs), leading to increase in lead generation and brand awareness.
• Involved in Salesforce.com Application Setup activities and customized applications to match functional needs like User/Account setup, roles, profiles, records, validation and customization of objects for organization.
• Proficient in managing and maintaining integrated applications such as Marketing Cloud, Outlook, Attentive and Inbox Mobile/Salesforce Inbox to ensure seamless functionality and user experience.
• Administered and maintained user/Account setup, roles, profiles, and permissions to ensure secure and appropriate access across organizational systems
• Performed roles of Salesforce.com System Administrator /Salesforce configuration /implementation /support /maintenance /improvement or upgrade (roll out) Consultant in organization.
• Involved in technical design for functional requirements of implementation of Salesforce.com.
• Worked on various Salesforce.com standard objects, custom objects, custom fields, Apex triggers, classes, pages, custom buttons, reports, and custom tabs.
• Create page layouts, search layouts to organize custom fields, custom links, related lists, and other functionalities.
• Worked on managing users, setting up public groups and queues, profiles, and implemented role hierarchies, managing single-sign-on SSO's, sharing rules, security settings including filed level security.
• Designed and implemented Lightning Record Pages and customized search layouts to enhance the accessibility and usability of Salesforce data for end-users.
• Create profiles and implemented object level and field level security to hide critical information on profile users.
• Configured advanced security measures, including role hierarchies and permission sets, to protect sensitive data and ensure compliance with organization-wide defaults (OWDs) and Setting up data sharing rules and execute configuration changes.
• Collaborate with Salesforce Admins, Developers, functional leaders, organizational units/departments, IT Operations, security teams, subject matter experts (SME's) and Solution Architects to design solutions that meet business needs.
• Create detailed documentation, such as user stories, process flow diagrams, and business requirement documents (BRDs).
• Create workflow rules and defined related tasks, time triggered tasks, email alerts, field updates to implement business logic.
• As part of Business Analyst Create various Reports (summary reports, matrix reports, pie charts, dashboards, and graphics) and report Folders to assist managers to better utilize Salesforce system as sales tool and configured various Reports and for different user accounts/profiles based on need in organization.
• Manage integrated applications and third-party systems that interact with Salesforce like ERP systems, Databases, marketing platforms, customer support tools, financial systems, etc to clarify purpose of integrations. For instance, syncing customer data in real-time, improving lead generation, or automating marketing campaigns.
• Managed data imports, exports, and duplicate record resolution to maintain an organized and efficient database structure and Involved in Data Migration using Data Loader.
• Provided post-implementation support and training to assist end users in creating reports, dashboards and certain Administration tasks including creating and maintaining user accounts/profiles and privileges.
• Delivered comprehensive user training on Salesforce features and functionality, empowering teams to maximize platform utilization and efficiency.
• Developed custom reports, dashboards, and visualizations to deliver actionable insights and effectively track key performance indicators (KPIs).
• Enhanced platform capabilities by implementing new Salesforce features and overseeing platform upgrades, aligning system functionality with evolving business needs.

Environment: Salesforce administration, Business Analyst, Salesforce cloud, Service Cloud, Sales Cloud, Marketing Cloud, Microsoft Office Products, CRM automation, DocuSign, Pardot, Apex triggers, Formstack, Data Loader, Conga, Informatica, Composer, ShareFile, Copado, Microsoft office suit.

• Actively participated in Agile methodology and ensured completion of sprints in given timelines.
• Administered users, accounts, roles, profiles, and permissions to ensure secure and appropriate access across the Salesforce platform.
• Optimized new custom objects, standard objects for accounts, assigned fields, designed page layouts, custom tabs, components, Contacts, Leads, Campaigns custom reports and cases.
• Implemented best-practice methodologies like pick lists, dependent pick lists, lookups, master detail relationships, validation, and formula fields to custom objects.
• Facilitated for clean database system, with minimized errors and duplication, import/export data integration in Salesforce.com.
• Streamlined to set up users for different stakeholders, such as faculty, staff, students, and alumni and assign appropriate roles (e.g., Admissions Officer, Financial Aid Staff) and profiles (e.g., Administrator, Student Advisor) and set permissions, such as viewing or editing confidential student/employee data.
• Customized reporting that shows analytics and progress in Salesforce.com.
• Boosted aspects of Salesforce Education Cloud platform to ensure that system supports unique needs of university, enhances operational efficiency, improves student success, and strengthens alumni engagement.
• Provide training to users to adapt new Salesforce features and processes.
• As a Business Analyst Served as point of contact for resolving business-side questions or issues.
• Responsible for web content editing using Ektron web editing across Governors state university website (GSU).
• Collaborated closely to work on Google analytics, Data Studio, Tag manager and Ektron - content management system and search engine optimization for GSU website.
• Optimized on setting up data visualization funnel and played key role performing Slate conversion tracking – inquiry, application, event registration etc.
• Enabled demos and presentations to senior management, functional leaders and other peer groups.
• Actively worked on setting up scholarship universe software from paper-based applications to online application forms.
• Collaborated closely in data migration to Student Universe software and assisting development team with required data during implementation phase.
• Performing data testing in sandbox environment for identifying and rectifying any inconsistencies in data.
• Maintaining, organizing, and entering scholarship processing.
• Assisting Accounting, Finance, MIS, & Economics department professors with academic projects.

Environment: Salesforce.com, Salesforce education cloud, AppExchange, Form Assembly, Formstack, Demand Tools, Social Studio, Data Loader, Composer, Slate, TargetX, Mongoose, Conga, DocuSign, Kayako, Banner 9, sharefile, Apex - scripting/coding, Visual force, Microsoft office suit.

• Gathered requirements by coordinating with business analysts, developers, project managers and SME's to utilize full functionality of Salesforce.com CRM solution.
• Managed and maintained user accounts, roles, profiles, and permissions to ensure secure and efficient access tailored to business requirements.
• Played integral role throughout SDLC starting from gathering requirements, designing, developing, deploying and after support as per customer requirements.
• Optimized security configurations by managing user access levels, aligning permissions with organizational policies, and minimizing unauthorized data exposure.
• Successfully managed change processes to ensure seamless rollouts of Salesforce updates, minimizing disruptions and maximizing user adoption.
• Customized SFDC administration function to support CRM operational process through automation process.
• Performed Data Backup and Migration to/from SQL Server and Salesforce.com using Data Loder and other tools.
• Enhanced Salesforce system with Visualforce components to customize captions, headers, and footers of table and to embed standard list view of object's records.
• Proved in Working with Standard Salesforce features like Objects, Workflows, Record Types (lightning), Page layouts, compact layouts, Search layouts, Workflow Rules, Case Assignment Rules, and Escalation rules, Validation rules, Profiles, Roles, fields, Apex triggers, Classes, Reports and Dashboards etc.
• Configured advanced security measures, including role hierarchies and permission sets, to protect sensitive data and ensure compliance with organizational policies (OWDs).
• Ensured Data Loader for insert, update, and bulk import or export of data from Salesforce.com subjects. Used it to read, extract and load data from comma separated values (CSV) files.
• Migrated Salesforce Classic to Lightning and was involved in training and onboarding users to Lightning Experience.
• Effective Change Communication Facilitator, Skilled in supporting the communication of platform changes, including custom updates and Salesforce-introduced features, provide trainings to end users and stakeholders for seamless adoption.
• Implemented and configured Inbox mobile, Attentive and Salesforce Einstein Features which helped sales team to predict Lead Conversions.
• Gathered, analyzed, and documented technical requirements that were critical to business mission and used those requirements to design application software.
• Developed Test Cases with different scenarios and aligned them to Functional Requirements.
• Set up and controlled user Acceptance testing and coordinating with UAT participants to get change requirements.

Environment: Salesforce.com, AppExchange, DocuSign, Data Loader, sharefile, Apex scripting/coding, Conga, Visual Force, MS Visio, Formstack, SQL Server, composer, Microsoft office suit.